A popular and liked and followed websites on planet is YouTube. YouTube was launched when the internet was still in its infancy and was later bought to Google. After Google began to market YouTube its YouTube channel, traffic on the website soared and to this day it’s among the biggest websites on the planet. Below are an SWOT analysis of YouTube.
This can only be achieved through a firm with extensive knowledge, experience and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities and threats, it is necessary to conduct a SWOT analysis by YouTube.
YouTube At A Glance – YouTube SWOT Analysis
Company: Google LLC
Founders: Steve Chen | Chad Hurley | Jawed Karim
Year of establishment: 14 February 2005, San Mateo, California, United States
CEO: Susan Wojcicki
Headquarters: San Bruno, California, United States
Employees (Dec 2020): 2,800
Ticker Symbol: There is no stock price or stock ticker for YouTube.
Annual Revenue (Dec 2020): $19.7 billion
Profit net income (Dec 2020): $15 billion
Products & Services: Video Sharing Service
Company Website: www.youtube.com
Competitors: Vimeo | Wistia | Dailymotion | Twitch | Sprout Video | IGTV | Metacafe | Veoh | TikTok | Dtube
YouTube SWOT Analysis
SWOT Analysis Of YouTube analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With YouTube SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about YouTube SWOT Analysis. Below Is The Detailed SWOT Analysis Of YouTube.
YouTube Strengths – YouTube SWOT Analysis
1. The largest video-sharing website: The largest video-sharing site YouTube is simply the biggest video-sharing site worldwide. It has billions of views, and it is growing each day.
2. 2nd highest-ranked website: In 2017, YouTube is the second-highest-ranking website with regards to growth as well as the number of followers according to Alexa. It is interesting to know that the top company is Google that is also the company behind YouTube.
3. Multiple categories and really useful: The majority of users imagine entertainment when thinking about YouTube. However, more than entertaining, you can find many different categories and uses for YouTube videos. There’s a wide range of subjects that can aid you in learning new things like gardening, software daily activities, productivity etc.
4. Multilingual support: Multi-language support YouTube is available in 34 different languages and includes a number of localized languages. Multi-language support can go a long way to creating a comfortable user experience and also increasing the number of visitors to the site.
5. A major revenue generator for parent company: YouTube’s main parent was Google which is now Alphabet. YouTube is among the biggest revenue generators for the parent company due to the sheer number of people who visit YouTube every day, and also it’s advertising revenues that are earned.
6. Excellent design: YouTube has a simple yet excellent design. It’s very simple to navigate around YouTube as a result, kids are able to adopt quickly and the older generation also enjoys it.
7. User-generated content is on increasing: The music videos of Psy’s Gangnam style or Despacito are examples of videos that are created by users or corporations and made available at no cost on YouTube. These videos have brought in thousands of dollars to the uploader. In addition to these celebrities, There are numerous regional players who are creating content of their own, and these user-generated videos are growing. Video has taken over written blog posts as the most popular source.
8. YouTube Red: YouTube Red YouTube is launching YouTube Red in specific countries. You can stream YouTube with no ads You can save videos for offline viewing, and even play videos even when YouTube isn’t your main screen. YouTube red is getting positive reviews across the US.
9. Live Video has the potential for massive potential: YouTube began live streaming of different occasions and it is a major development as more and more people are shifting to laptops and computers instead of televisions.
10. Concept of Viral: Viral concept Viral Marketing is a term that was introduced because of YouTube videos. In reality, when social media first began it was mostly focused on YouTube videos and these videos were able to become viral. YouTube is often referred to as the beginning point of viral marketing.
YouTube’s Weaknesses – YouTube SWOT Analysis
1: Podcasting is growing: The number of podcasters and bloggers have moved from YouTube to their own private podcasts in which they make money directly from the brands. In fact, Vimeo is growing and many users believe that it is too loud for companies.
2. Social Media video sharing: Most videos posted on Facebook as well as Twitter have been uploaded on social media sites directly. However, social media sites prohibit uploading YouTube-linked videos. As social media video content grows in popularity, their popularity declines for YouTube videos. Social media platforms such as Facebook are figuring out ways to earn revenue from videos.
3. Copyright material: One of the major issues encountered by YouTube repeatedly is the upload of copyrighted content to users by way of original content that results in a loss of revenue for the original creator. Movies are also leaked online quickly.
4. Paid subscriptions and exclusivity: YouTube does not have a subscriber model. YouTube does not offer anything that is exclusive to YouTube.
YouTube’s Opportunities – YouTube SWOT Analysis
1. Reduce dependence on ads: The first chance for YouTube is to launch paid viewers so that users can cut out the noise and find what that he desires with no ads. A few examples of this include Udemy, Netflix, Amazon prime video and so on.
2. The adoption of Internet and Smartphone: Smartphones and Internet adoption is growing very fast. Even remote areas have access to internet access. This is also true regarding smartphones. The app is ever well-known and Android as the top widely used operating system for mobile phones, YouTube comes auto installed on all smartphones, and the popularity of YouTube is growing.
YouTube’s Threats – YouTube SWOT Analysis
1. Netflix: Netflix has been able to take away a lot of YouTube users. The users aren’t happy with the amount of advertisements and the low quality of YouTube videos. This is why a lot users have switched to Netflix to access premium content, as well as non-interrupted films and shows.
2. Amazon Prime Video: A bigger threat than Netflix can be Amazon prime video due to the fact that the online shopping portal is far too large and has a large number of customers and a substantial fund to provide a formidable competition to Netflix and any other streaming service. Amazon is becoming more and more popular in all areas, and it shouldn’t come as a surprise when it develops an innovative way to compete with YouTube’s offerings.
Youtube SWOT Analysis Template
This is the SWOT report that YouTube has done. Please let us know if you have additional suggestions to add.
Let us know What do you think? Did you find the article interesting?
Write about your experiences and thoughts in the comments below.