Wells Fargo SWOT Analysis 2022 – Wells Fargo & Co.

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SWOT Analysis of Wells Fargo analyses, the brand through its strengths and weaknesses, as well as opportunities and threats. In the analysis of Wells Fargo SWOT Analysis, the strengths and weaknesses are internal factors, while threats and opportunities are external aspects.

Fun Fact:

Over 80% of Wells Fargo’s deposit-customer interactions are self-service.

SWOT Analysis is an established management system that allows the brand Wells Fargo to benchmark its performance and performance in comparison to its rivals. Wells Fargo is one of the most prominent brands in the banking and financial services industry.

The table below outlines what is the Wells Fargo SWOT (Strengths, weaknesses, opportunities, threats) as well as the leading Wells Fargo competitors and includes its market target segmentation, positioning, and its Unique selling Proposition (USP).

Wells Fargo SWOT Analysis

Company: Wells Fargo & Co.
Founders: Henry Wells | William Fargo
Year of establishment: March 18, 1852
CEO: Charles W. Scharf
Headquarters: San Francisco, California, United States Of America
Employees (Dec 2020): 2,60,000
Ticker Symbol: WFC
Type: Public
Annual Revenue (Dec 2020): US$98.9 Billion
Profit net income (Dec 2020): US$14.3 Billion

Wells Fargo Products & Services: Banking | Loans | Credit Facilities | Online Banking Services | Merchant Services | Insurance | Payroll | Investing | Retirement Plans | Wealth Management | Rewards and Benefits

Company Website: Wells Fargo – Banking, Credit Cards, Loans, Mortgages & More

Wells Fargo Competitors 

Competitors: JPMorgan Chase | Bank of America | Citibank | Goldman Sachs | Morgan Stanley | U.S. Bank | UBS | HSBC

Wells Fargo SWOT Analysis – SWOT Analysis Of Wells Fargo 

SWOT Analysis Of Wells Fargo analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With Wells Fargo  SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about Wells Fargo SWOT Analysis. Below Is The Detailed SWOT Analysis Of Wells Fargo.

Wells Fargo is one of the most revered financial institutions globally. It operates competitively in community banking, wholesale banking, investment management, retail banking, commercial banking, corporate banking, online services, and many more. With over 150 years under its belt, we can learn a lot from Wells Fargo. Here is an in-depth Wells Fargo SWOT analysis.

Wells Fargo’s Strengths – Wells Fargo SWOT Analysis

  1. Global Presence: Operating globally is a major strength since the company gets access to a deeper pool of potential customers. Wells Fargo operates globally from America to Europe, the Middle East, Africa, and Asia.
  2. Strong Financial Position: Having immense financial capability allows companies to acquire all they need to compete more effectively. Wells Fargo has been strengthening its financial position since 2018.
  3. Part of the Big Four: The US banking sector is dominated by the four largest financial institutions consisting of JPMorgan Chase & Co., Bank of America, Citibank, and Wells Fargo as the nation’s fourth-largest bank. Members of the big four influence policymaking immensely.
  4. Leadership in SME Lending: Small and medium enterprises are drivers of economies from Asia, Africa, America, and Europe. Wells Fargo has captured this segment and enjoy all benefits of vast financial resources that flow in and out of the US SME sector.
  5. Variety of Services: The bank offers a wide variety of segment-specific services that cater to the entire market. It offers banking, loans, insurance, merchant services, online banking services, investing, and so on catering to all three segments: personal, commercial, and small industries.
  6. Valuable Brand: Since it was founded, Wells Fargo focused on working for small and medium businesses and journeyed with them to the peak of their respective. This enabled the bank to build a highly valuable brand and is ranked the 42nd most valuable brand
  7. Exemplary Performance: Wells Fargo is one of the high performing banks and recently received an “outstanding” rating for community lending.

Wells Fargo’s Weaknesses – Wells Fargo SWOT Analysis

  1. Major Scandal: In 2016, it emerged that Wells Fargo’s employees opened millions of accounts using the names of customers without their consent to meet sales quotas. The bank eventually agreed to pay a $3 billion fine as settlement.
  2. Missed Opportunities: As punishment for the fake account scandal, Federal Reserve capped how many loans Wells Fargo could give out. The bank reached its limit quickly during the distribution of PPP with most of its small business clients missing out on billions in aid.
  3. Aging Systems: For years, Wells Fargo has struggled to update its antique banking systems, which is making it harder for the bank to satisfy regulators. Also, the old systems break down more often hampering key operations and inconveniencing their customers.
  4. Negative Publicity: Even the most loyal customers can migrate to competitors if their bank is accused of exploiting relief aid for profit during a crisis. Wells Fargo is under investigation for its distribution of PPP intended to help small businesses affected by the pandemic. The bank has to put in some effort to regain their trust or risk losing them to competitors.
  5. High Operation Costs: With billions of dollars either lost due to aging machines or being paid as settlement, Wells Fargo’s self-inflicted wounds have increased its operating costs. This undermines profitability and long-term sustainability.

Wells Fargo’s Opportunities – Wells Fargo SWOT Analysis

  1. Strengthen C&1 Lending: Even though the bank is a leader in SME lending, it can also strengthen and regain its leadership of commercial and industrial (C&I) lending. It was the largest C&I lender but lost market share and leadership of the sector to competitors.
  2. Expand Operations in Emerging Economies: Wells Fargo has offices in 13 locations only across EMEA and does not cater to retail or small business customers outside the US. The bank can expand its operations in Africa and Asia to exploit opportunities for growth.
  3. Diversify Portfolio: The banking sector is extremely volatile to a wide range of complex and overlapping issues. The risk of going bankrupt is much higher than in other sectors. Wells Fargo can protect its interest by diversifying into stable and growing industries.
  4. Focus on Smaller Towns: Having captured and dominated most major cities across the world, Wells Fargo can grow by focusing on providing its services in smaller towns.

Wells Fargo’s Threats – Wells Fargo SWOT Analysis

  1. Global Recession: With the devastation and destruction of economies with millions of jobs wiped off, a severe global recession is already evident in many countries across the world. Global recession can adversely affect Wells Fargo as customers default on their loans and mortgages.
  2. Public Perception: It is very difficult to regain the public’s trust once it has been lost. With so many scandals dogging Wells Fargo, the bank can lose most of its customers along with billions of dollars in deposits in case of even unproven allegations.
  3. Global Pandemic: The stability and success of the banking sector rely heavily on businesses and ordinary individuals. Well, Fargo’s profits dropped by 89% after the job losses and collapse of small businesses due to the pandemic led to the accumulation of unpaid loans.
  4. Capped Loans: As part of the punishment for the fake account scandal, the Federal Reserve limited Wells Fargo’s lending ability. This is a major threat to growth since it cannot exploit the demand for loans or participate in the government’s small business relief program.
  5. Ongoing Investigations: Whenever a company is found guilty for malpractice, regulatory bodies tend to scrutinize its operations more vigorously. Although Wells Fargo had limited participation in the distribution of the government’s PPP, it is already under investigation for malpractice.
  6. Intense Competition: The banking sector is highly competitive and dynamic with players moving up and down regularly as competitors grow stronger. Wells Fargo lost its market share in lending to commercial and industrial customers to JP Morgan and Bank of America.

Wells Fargo SWOT Analysis Template

Wells Fargo SWOT Analysis Template


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