USPS SWOT Analysis 2024 – The U.S. Postal Service

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USPS SWOT Analysis Analyzes, The United States Postal Service (USPS) is an independent government agency responsible for mail service and mail delivery in the US. Since being formed in the early 1970s, this government agency has become one of the most trusted and respected institutions in the United States.

            Did You Know? Forty-six percent of the world’s mail volume is processed and delivered by the U.S. Postal Service.

In 1775, Benjamin Franklin was appointed the first U.S. Postmaster General by the Second Continental Congress. Not long after, in 1792, the Postal Service Act was passed, which established the Post Office Department and the U.S. Post Office and granted the federal government the right to establish post roads, allowing mail (and, by proxy, information) to travel thousands of miles across the country. By the mid 19th century (1860, to be specific) the post roads connected more than 28,000 post offices across the U.S.

This can only be achieved through a firm with extensive knowledge, experience and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities and threats, it is necessary to conduct a SWOT analysis by USPS.

USPS At A Glance – USPS SWOT Analysis

Company: The U.S. Postal Service
Founders: United States Congress
Year of establishment: 1 July 1971, Washington, D.C., United States
CEO: Louis DeJoy
Headquarters: Washington, D.C., United States
Employees (Dec 2020): 633,108
Ticker Symbol: USPS
Type: Public
Annual Revenue (Dec 2020): US$73.1 Billion
Profit net income (Dec 2020): US$19.4 Billion

Products & Services: Post Office™ Box rentals | Selling shipping supplies | Accepting debit / credit card payment | Selling postage in any denomination | Providing USPS® mailing information | Weigh and classify postage of envelopes and parcels | USPS (United Postal Services) Mail Delivery

Company Website:

Top USPS Competitors 

Competitors: Canada Post | Australia Post | Royal Mail Group | UPS | | DHL International | FedEx | The UPS Store

USPS SWOT Analysis – SWOT Analysis Of USPS

SWOT Analysis Of USPS analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With USPS SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about USPS SWOT Analysis. Below Is The Detailed SWOT Analysis Of USPS.

USPS Strengths – USPS SWOT Analysis

  • Achieving a Successful Go To Market Track Record Campaign USPS has a highly efficient track record in both launch new products on the domestic market , as well as offering solutions to various markets using the information of local customers. Based on Paul W. Farris, Mark Parry , Campaign USPS has experimented with various ideas in various markets and come up with effective Sales & Marketing solution.
  • Quality products and services quality could help Campaign USPS to further increase its market share, as its current customers are very loyal to the company. As per Paul W. Farris, Mark Parry in USPS: The We Deliver Campaign (A) study, there is evidence to suggest that, with this superior quality of its the products and service, Campaign USPS can compete with other companies in the international markets.
  • Strong Brand Equity and Brand Awareness Campaign USPS has some of the most well-known brands in the market that the company operates. Based on Paul W. Farris, Mark Parry , brand recognition plays a key role in attracting new customers searching for solutions in other industries.
  • First Mover Advantage Campaign USPS has first mover advantage in a variety of segments. It has tried its hand at a variety of sectors . The Marketing & Marketing strategies & strategies have helped Campaign USPS in coming up with a unique approach to access the markets that aren’t covered.
  • High Margins Campaign USPS charges a premium in comparison to its rivals. Based on Paul W. Farris, Mark Parry of USPS: The We Deliver Campaign (A) case study, this has offered Campaign USPS resources to not simply thwart pressures from competitors, but also to invest in the development of research.
  • Strong relationship with current suppliers. As an incumbent within the market, Campaign USPS has strong relationships with its suppliers as well as other supply chain. Based on Paul W. Farris, Mark Parry , the organization can enhance its products and services through leveraging the expertise from its supplier and suppliers and supply chain partners.
  • Diverse Product Portfolio of Campaign USPS – The products and brand portfolio of Campaign USPS is enabling it to reach different segments of the market in the country while at the same time. This has allowed Campaign USPS to build diverse sources of revenue and profit.

USPS Weaknesses – USPS SWOT Analysis 

  • A low Return on Investment While Campaign USPS is having a solid balance sheet, one of the measure that requires attention includes “Return on Invested Capital”. As per Paul W. Farris, Mark Parry in areas that Campaign USPS operates in the most reliable measure of profit is the Return of Invested Capital rather than one preferred by financial analysts like the Return on Equity & return on assets.
  • Campaign USPS business model is easily replicated , even with the many patents and copyrights that the company has. Intellectual property rights are difficult to put into practice in the market which Campaign USPS operates in. As per Paul W. Farris, Mark Parry , Intellectual Property Rights are effective in preventing the same size competition, but it’s hard to prevent start-ups from that disrupt markets at other levels.
  • The implementation of Technology in Processes Although Campaign USPS has integrated technology in its backend processes, it is still unable to fully harness tech’s power within the front-end processes.
  • Customer Dissatisfaction although the sales for products hasn’t been reduced, there is a growing sense of discontent among the clients who use Campaign USPS . This is evident in reviews posted on different online platforms. Campaign USPS should concentrate on areas in which it can enhance the customer purchasing experience and the post-purchase experience.
  • Inventory Management Based on the information that are provided in the USPS We Deliver Campaign (A) case study. We Deliver Campaign (A) Case Study, it is possible to draw the conclusion that Campaign USPS isn’t effectively managing its inventory and cash cycle. As per Paul W. Farris, Mark Parry , there is an enormous opportunity for improvement in the management of inventory.
  • Organization Culture appears that the organizational culture of Campaign USPS is still dominated by turf battles within different divisions, which leads to managers keeping their information in the back of their heads. As per Paul W. Farris, Mark Parry of USPS: The We Deliver Campaign (A) case study, this could result in serious roadblocks for future growth, because information that is kept in silos could cause missing opportunities in the market.

USPS Opportunities – USPS SWOT Analysis

  • Opportunities in adjacent markets Opportunities in Adjacent Markets Campaign USPS can explore adjacent sectors to boost market growth , especially by extending the capabilities of existing goods and service.
  • Growth in Market Size and Changing preferences of Consumers In the past decade and half of the market has expanded at a rapid growth. The surge of clients has led to the evolution of preferences and tastes among consumers. This poses Campaign USPS two big challenges that are how to keep loyal customers as well as accommodate the new customers. Campaign USPS has been trying to diversify initially by using different brands, then by including various features based on the preferences of customers.
  • Reducing the cost of Market entry and marketing into International Markets – According to Paul W. Farris, Mark Parry, globalization along with the explosion of social media and digital marketing has significantly reduced the risk of marketing and entry into markets on the international market.
  • Changes in technology Landscape Machine Learning as well as Artificial Intelligence boom is transforming the technology landscape Campaign USPS operates in. As per Paul W. Farris, Mark Parry , Campaign USPS can benefit from these advancements to improve efficiency, reduce costs and changing processes.
  • ECommerce as well as Social Media Oriented Business Models The business model of E-Commerce can assist Campaign USPS to tie up with local logistics providers and suppliers in the international market. The growth of social media can assist Campaign USPS to reduce the costs of entering new markets and delivering to customers with an incredibly lower cost for marketing. It may also lead to crowdsourcing for various services as well as market-oriented advertising that is based on purchases and data.
  • Developments on Artificial Intelligence – Campaign USPS can make use of advances of artificial intelligence in order to anticipate the needs of customers, meet particular segments of the market, and develop more effective recommendation engines.

USPS Threats – USPS SWOT Analysis

  • International Geo-Political Issues After the Trump election, geopolitical issues have taken a new direction for increasing protectionists. Changes like Brexit, Russian sanctions, foreign exchange crises & rising inflation levels in Venezuela as well as lower oil prices , etc. have a direct impact on the international business climate. Campaign USPS must be aware of these developments and incorporate them a part of strategy making.
  • Threats from New Entrants as a result of reducing costs and Increasing Efficiency as Campaign USPS can leverage low costs of reaching customers through online shopping and social media as can its competitors , both international and local competitors.
  • Growing Protectionism Campaign USPS should hedge the danger of a growing increase in protectionism, ranging from storing information into an international markets to diversifying risk through operating in countries with different cycles of economic growth.
  • A growing bargaining power among customers – Over time, negotiation power among the customers who are members of Campaign USPS has increased significantly that has put downward price pressure. The company has the option of pursuing horizontal integration in order to consolidate and improve efficiency, but I think that it will only be an interim relief. As per Paul W. Farris, Mark Parry , Campaign USPS requires fundamental changes to their the business model, not just cosmetic changes.
  •  government Regulations and Bureaucracy Campaign USPS should keep a watchful eye on the rapidly changing regulations of the government under ever-growing pressure of protest groups and non-government groups, especially in regards the safety of labor and environmental aspects.

USPS SWOT Analysis Template

USPS SWOT Analysis Template

This is the SWOT report that USPS has done. Please let us know if you have additional suggestions to add.

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