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Unilever At A Glance – Unilever SWOT Analysis
Company: Unilever PLC
Founders: Lever Brothers – William Lever | James Darcy Lever
Year of establishment: September 2, 1929
CEO: Alan Jope
Headquarters: London, England
Employees (Jan 2021): 1,55,000
Ticker Symbol: ULVR
Annual Revenue (Dec 2020): EURO€50.724 Billion
Profit net income (Dec 2020): EURO€6.073 Billion
Unilever Products & Services: Food | Condiments | Ice Cream | Wellbeing Vitamins | Minerals & Supplements | Tea | Coffee | Beauty Products | Personal Care Products
Company Website: Unilever Global
Top Unilever Competitors
Competitors: Johnson And Johnson | Mars | Procter & Gamble | Nestle USA | GSK
Unilever SWOT Analysis – SWOT Analysis Of Unilever
SWOT Analysis Of Unilever analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With Unilever SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about Unilever SWOT Analysis. Below Is The Detailed SWOT Analysis Of Unilever.
Unilever Strengths – Unilever SWOT Analysis
1. Global footprint with operations in over 200 countries: Unilever is a global company with operations in over 190 countries. This helps to enhance the image of the brand. image as truly global.
2. Top-of-the-mind brand recognition for customers: Over the decades the company has managed to make the brand at the top choices in consumers’ minds. This is a major strength for them, as Unilever products have become the top preference of customers.
3. Deep brand portfolio with a wide product assortment: offers something for every person. This type of product range has always been a strong point for the company as they make sure that the customer does not be left with anything.
4. funded research and development initiative: Unilever is always at the forefront of studying and developing innovative and new products to meet the ever-changing demands of its consumers, which makes undoubtedly it one of the tops adored consumer brands across the globe.
5. Expertise in distribution channels: Unilever has successfully developed the distribution channel in a manner that each corner of the territory served is covered. This is an enormous advantage for the company.
6. Flexible pricing: such vast product offerings allow the company to alter the flexibility of their price policies periodically as in line with the payment preferences of their customers. This ensures that they’re not on the losing sides.
7. Market leader: Unilever is the market leader in consumer goods which provides them with an advantage over their competitors in setting the market trends. The majority of products that set trends are sourced from the pockets of Unilever and makes the company a market leader in the market.
8. The right mix of local and global methods: Unilever is known for its Globally designed strategies. In every market they serve they do their research thoroughly and strive to combine the brand’s value with the values and culture of the local individuals. This is what makes the brand a popular local company in every region where they operate.
9. Excellent CSR activities: Timely and well-thought-out CSR initiatives of the brand have boosted its position throughout the globe.
10. Strong workforce: An employee base of over 170,000 people from every part of the world is a testament to having a global business with diverse cultures operating within the same company.
11. Effective advertising and marketing: they know the importance of proper advertising that is targeted to the right target audience. This has been a hallmark of Unilever to develop innovative ways to promote their products in targeted geographical areas and to do it successful.
12. Economies of scale: The quantity of transactions they handle for each product is huge, giving the added advantage of economies of scale that lower costs and bringing the profit further stage.
Unilever Weaknesses – Unilever SWOT Analysis
1. Imitable Products: All the consumer goods are readily copied, and just as with other major companies, Unilever also has similar difficulties in tackling these problems.
2. Limited business diversification: In spite of the wide product portfolio, Unilever is weak because of its lack of diversification into business activities that aren’t in the consumer goods sector.
3. Huge dependence on retailers: there is a snag in the direct impact on the consumer as they have direct influence on the actions of retailers in this business.
4. Availability of substitutes and low cost of switching: the end-user, there is nearly no cost of switching to switch to other substitute products. They are readily available, and this makes this point crucial because it is one of its weak points.
Unilever Opportunities – Unilever SWOT Analysis
1. Growing economies require more: The rise of emerging economies is increasing the standard of living for people across the globe, which presents an excellent chance of Unilever to position its products in the right locations.
2. Growing demand for healthier products: More, as well as more consumers, are shifting to healthier products, which is yet another avenue to consider for Unilever.
3. Millennial generation and their lifestyle demands: The generation of millennials is a large portion of the audience for the Unilever company and by paying attention to their requirements and catering to their needs, Unilever can find faster growth and better earnings.
4. Put social media to use to promote advertising: A huge portion of the population is heavily influenced by social media. should Unilever could divert attention to social media the TV advertisements this could be more effective and at less cost for them.
Unilever Threats – Unilever SWOT Analysis
1. Increasing popularity of private label brands: big retail stores are launching private label brands of their own and since Unilever’s business model is heavily dependent on retailers this poses a serious risk.
2. Competitors are no fewer: competitors such as Nestle, P&G can be difficult to stay relevant in the marketplace. The continuous launch of innovative products and price competition is the only way to combat this threat.
3. Product Imitation: Product imitation is always a risk for companies such as Unilever because it requires millions of dollars to develop something unique and falls into the risk zone when anyone decides to copy it.
4. Growing popularity of Ayurveda-related products: recent increase in the usage of Ayurveda products has been an actual challenge to commercial firms. Unilever has been trying to counter this threat with the launch of the Ayush lever , but there is far from being successful.
Unilever SWOT Analysis Template
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