TATA Motors SWOT Analysis 2024 – Tata Motors Group

SWOT Analysis Of TATA Motors analyzes, Tata Motors Limited, a affiliate belonging to Tata Motors Limited, a subsidiary of the Tata Group, is an Indian multinational manufacturer of automobiles. It is a manufacturer of a variety of vehicles, such as automobiles and SUVs, buses, pickup trucks, trucks, along with military and commercial vehicles. Tata Motors has profited from its marketing efforts due to its position on the market. Marketing evolves over time , in response to the changing preferences of society. Take advantage of the Free Masterclass on Digital Marketing that is taught by IIDE’s founder and Chief Executive Officer, Karan Shah, should you’re looking to keep up with the latest trends in marketing.

Did you know?

The initial-day Tata vehicles had a Mercedes logo. This is because they had a technical partnership with Daimler Benz. Somewhat like what Maruti and Toyota has as of now, Mercedes’ partnership with the Indian automaker ended in 1969 and finally, they had the new ‘T’ logo!

Tata Motors was established in 1945 as Tata Engineering and Locomotive Co. Ltd. to manufacture locomotives and other engineering products. It is India’s largest automobile company, with standalone revenues of Rs. 25,660.79 crores (USD 5.5 billion) in 2008–09. Tata Group entered the commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz of Germany. From a paltry market share of 4.6 percent in 2016, and 4.8 percent in 2020, Tata Motors is now India’s third-largest carmaker, boasting a market share of well over 9 percent in the world’s fourth-largest automobile market. 

1. Recognized Brand Image: Tata Motors is a globally recognized automotive brand. The company sells its automobiles under various brands like Jaguar Land Rover, Tata Hitachi, Tata Daewoo, Tata Marcopolo etc. This has not just widened the market for the company, but it has also raised the value of the brand and image of the company.

2. The market value of HTML0: The market capitalization estimated for Tata Motors by Forbes is 4.5 billion dollars by 2024. Tata Motors was ranked in the 1037th place among the Global 2000 top companies in 2020.

3. Established distribution system: Tata Motors has a worldwide distribution network with more than 1600 workshop that covers 90 percent of the country’s districts. Manufacturing facilities across the globe show that the company has an efficient supply chain.

4. Market Penetration: A well-established distribution system provides an advantage in competition, which aids with market access. Additionally, offering basic services like taxi cabs, rental cars has enabled the business to expand its offerings and increase the number of customers.

5. The and Development: The company invests over 23% of their entire budget for the research and development. It demonstrates the firm’s commitment to its efficiency and growth. Tata Motors has also established its research centers in countries such as that of the UK, India, Spain, South Korea.

6. International Presence: Tata Motors operates its business in over one hundred and fifty-five countries worldwide.

TATA Motors Weaknesses – TATA Motors SWOT Analysis

1. Higher operational costs and a lower percentage of profits: Though the company made the opportunity to acquire brands like Jaguar and Land rover which proved successful in the beginning, they made the company more dependent on its affiliates. This led to a decline in sales overall and profits of the business in the last five years.

2. Controversies: In 2008, the company was launching the construction in Tata Nano in India, Singur and West Bengal. At the time, there was a conflict with the West Bengal government interfered and was in charge of the land under the Land Acquisition Act 1894, which was the site for a factory to be constructed by Tata Nano. The reason for this was that West Bengal wanted Tata Motors to set up a business in the State.

3. There is no foothold in the Luxury Segment: Tata Motors is still trying to establish a solid position in the luxury market and where profits are higher.

4. Limited Presence: We saw the fact that Tata Motors is operating the business in more than 125 nations around the world. Unfortunately Tata Motors failed to have a significant impact similar to its rival brands such as Ford, Toyota, Honda and Volkswagen.

TATA Motors Opportunities – TATA Motors SWOT Analysis

1. Digital Marketing: We’re all aware of the concepts of digital marketing as well as the advantages of promoting a product online. Nearly every major company and brand utilizes social media platforms to communicate with their public. Tata Motors should also take maximum advantage of all platforms on social media to improve their interaction with their public. This will allow the company receive proper feedback on how to improve their offerings and the services.

2. Tata Nano: It  is the cheapest Tata Nano did not have a big performance in India and was shut down by the year 2018, but the company has the potential to implement the same strategy in other nations and test the possibility.

3. The Supply Chain and Service: The most effective way for a company to expand its market is to do so by expanding its supply chain and distribution network within the current market.

4. Acquisition Joint Venturing, Merger Joint Venturing: This has assisted the company previously since it already has famous brands such as Jaguar, Daewoo, Hitachi and many more. The company must continue to follow the same model in other brand names. It will assist the company increase its revenue and profits.

TATA Motors Threats – TATA Motors SWOT Analysis

1. Pandemic: The Pandemic wasn’t just fatal to health but to the economy throughout the world. The pandemic was a time when many lost jobs, and a number companies shut down business. Pandemic is always the biggest threat to every company and businesses.

2. Competitors: Tesla, Honda, Hyundai, BMW etc. are large competitors to Tata Motors. Growth in market share of competitors and market growth for customers means smaller market shares for Tata Motors.

3. Price: The competition is always competing to Tata Motors on price as they provide the most up-to-date design and features for cheaper prices. That in turn impacts the profit and sales for Tata Motors.

4. Innovativeness of Competitors Innovation of Competitors: Their competition has access to a lot of experts and resources that allows them to develop new designs and technologies that are based on more efficient engineering in this sector. Innovation is beneficial for the growth of industry, but it can be one of the biggest threats to the business.

TATA Motors SWOT Analysis Overview Template

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