SWOT Analysis Of Patagonia analyzes, Patagonia is a well-known, multi-million dollar American clothing company that markets sustainable outdoor clothing and apparel. It was founded by Yvon Chouinard in 1973 and ever since the beginning, it has held ethical and environmental issues close to its core. Patagonia Inc. is the most loved retailer due to its honesty and environmentally conscious operating strategy. By putting employees, customers as well as the environment, and the communities above the profit margins, Patagonia has grown to become one of the largest companies in the outwear retail sector.
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To reduce its environmental footprint, Patagonia launched a ‘buy less’ campaign in order to deter buyers from buying new outdoor gear and urged customers to buy second-hand clothes previously purchased items from previous purchasers. Making the environment a priority over profits brought in thousands of new customers which led to increased sales.
Yvon Chouinard (far right), Patagonia’s founder, got his start as a climber in 1953 as a 14-year-old member of the Southern California Falconry Club. One of the adult leaders, Don Prentice, taught the boys how to rappel down the cliffs to the falcon aeries. Patagonia belongs to both the Sustainable Apparel Coalition and 1% For The Planet. It rejects fast fashion by creating high-quality, long-lasting products, and offers a repair and reuse program. It even goes so far as to discourage customers from purchasing too many of its products.
This can only be achieved through a firm with extensive knowledge, experience, and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities, and threats, it is necessary to conduct a SWOT analysis by Patagonia.
Patagonia At A Glance – Patagonia SWOT Analysis
Company: Patagonia, Inc.
Founders: Yvon Chouinard
Year of establishment: 1973, Ventura, California, United States
CEO: Jenna Johnson
Headquarters: Ventura, California, United States
Employees (Dec 2020): 3,000
Ticker Symbol: Patagonia is not a publicly-traded company.
Annual Revenue (Dec 2020): US$800 Million
Profit net income (Dec 2020): US$19.8 Million
Products & Services: Apparel targeted towards other sports | such as surfing, Fly Fishing, Surfing, Mountain Biking, Climbing, Trail Running | Athletic equipment | Backpacks | Sleeping bags | Camping food.
Company Website: www.patagonia.com
Top Patagonia Competitors
Competitors: Farfetch | Columbia Sportswear | Canada Goose | Burton and Amer Sports | Zulily | IceBreaker | Big 5 Sporting Goods Corporation | Skechers | Entertainment Earth | Lakeshore
Patagonia SWOT Analysis – SWOT Analysis Of Patagonia
SWOT Analysis Of Patagonia analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With Patagonia SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about Patagonia SWOT Analysis. Below Is The Detailed SWOT Analysis Of Patagonia.
Patagonia Strengths – Patagonia SWOT Analysis
1. Strategic Strategies based on Purpose: As social media becomes more awareness of consumers, the influence of brands can be as significant to customers just as what they actually buy. Patagonia employs the five Ps strategy, which includes the concept of purpose in its 4Ps: price, product, location as well as promotion.
2. Private Ownership: Private ownership of a company gives Patagonia many advantages over its the public-owned competitors. For example, the company is able to modify its strategy quickly, without needing to go through a variety of shareholders and oversight boards.
3. Fantastic Philosophy: The business of Patagonia is founded by the “buy less, but buy high quality” principle that encourages customers to buy second-hand versions of their brands instead of purchasing new. This approach allowed Patagonia to increase revenue by 30 percent.
4. Excellent H.R. Strategies: Employee-first approaches boost morale efficiency, productivity, and efficiency of the employees. Even although Patagonia shut down its stores for a period of time due to this virus, it maintained its commitment to pay employees regular salary.
5. Good Reputation: Since its inception, Patagonia has focused on aligning its operations with causes that are important to consumers. The company’s obsession with the sustainable use of natural resources has helped in its rise to the top of the list.
6. Eco-friendly Operations: With the increasing number of consumers who are conscious of their environment eco-friendly businesses are in a position to profit from this market. Patagonia can be described as the most eco-friendly retailer and pledges one percent of its profits to environmental organizations via One Percent for the Planet.
7. Affordable Marketing: In order to grab the attention of an audience the marketing content must communicate the wants of the targeted group of people. The company takes advantage of the growing environmental consciousness of consumers with campaigns such as Global Climate Strike.
8. Community-focused: Putting the interests of the community over profits is a good method to make companies more attractive to themselves to their customers. in 2018, Patagonia gave $10 million in reduction in taxes to the community-based activists and environmentalists.
9. loyal customers: By prioritizing the environment and community over profit, Patagonia has nurtured a solid as well as long-lasting customer relationship.
Patagonia Weaknesses – Patagonia SWOT Analysis
1. A weak e-commerce: While some retailers have been focusing on the introduction of e-commerce, Patagonia continues to struggle to boost sales on its website. This is a significant issue, especially in the current climate of pandemics in which customers prefer shopping on the internet.
2. Dependence on suppliers: Like any other clothing manufacturer, Patagonia also relies on suppliers from Asia. Although the company makes sure that every supplier adheres to its policies and rules but it’s still subject to a variety issues relating to supply chain problems which arise from excessive reliance.
3. Low Market Presence: Patagonia is home to 37 shops in the US two stores in Canada and a handful of stores in various countries around the globe. Patagonia’s small market presence is a reason why many customers are forced to travel to rivals simply because they cannot locate the Patagonia location near to their location.
4. Engaging in politics: Even though social activism is essential to the health of our community however, it exposes the business to the dangers of politics. The founder is among the most critical of the Trump administration and could push the conservatives out of Patagonia.
5. Reliance on US Market: Patagonia relies heavily upon heavily on US retail market and is exposed to the dangers that the marketplace has.
Patagonia Opportunities – Patagonia SWOT Analysis
1. Increase market presence: Patagonia is home to 37 stores spread across 20 states across the US. In addition, the establishment of more stores will help strengthen its position in the market and will allow Patagonia to reach and serve a larger number of customers.
2. Expand globally: The outdoor retailer operates only within the US and Canada but there is a huge demand for outdoor clothing throughout the globe. With expanding internationally, Patagonia will benefit by having multiple sources of revenue in the region.
3. Use e-Commerce channels to your advantage: Consumers of outdoor gear prefer shopping on the internet and this gives companies the chance to expansion. You can make use of e-commerce channels more efficiently to increase the sales on its website.
4. Expanded The Product Line: Patagonia sells outdoor clothing and other products related to outdoor activities. The retailer can expand its range of products to include clothing for everyday use as well as sportswear and second-hand clothing.
Patagonia Threats – Patagonia SWOT Analysis
1. Climate Change: Patagonia’s goods are made from natural resources such as wool and features that makes it extremely susceptible to climate changes. The supply of these natural resources is likely to become more difficult because of prolonged flooding and drought.
2. The looming recession is upon us: Countries across the globe are getting deeper to recession. When there is economic crisis consumers are forced to cut their spending on necessities such as Patagonia’s outdoor products.
3. The retail sector is declining: Over the past 5 years the sector of retail declined and was affected due to the flu pandemic. The decline could threaten Patagonia’s profit as well as its long-term sustainability.
4. Global Pandemic: Patagonia was forced to shut down its stores and lost millions of dollars due to the pandemic. The possibility of a subsequent outbreak of the virus could threaten its profits and revenues yet again.
5. Stiff Competition: Like any other sector in the retail of outdoor gear, the sector is dominated by companies like North Face, L.L. Bean, Osprey, and others who are competing with Patagonia to capture shares of the marketplace.
Patagonia SWOT Analysis Overview Template
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