Panasonic SWOT Analysis 2022 – Matsushita Electric Industrial Co., Ltd

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Panasonic SWOT Analysis Analyzes, Panasonic is a Japan-based brand dealing in all types of electronic and home appliances etc. It was founded almost a century ago. It ranks 7 as the largest consumer electronic company in the world by sales. Panasonic has become a well-trusted brand in the industry. Panasonic’s main products are consumer electronics, construction, rechargeable automobile batteries, industrial systems, home renovations, avionic systems, real estate, software, and home appliances.

Did You Know?

Since the Olympics in Seoul in 1988, the company has remained one of the top level sponsors of the Olympic Games.

The company was founded in 1918 by Matsushita Konosuke to manufacture and market the electric lamp sockets and plugs he designed. It was incorporated in 1935 and began expanding rapidly into a number of varied electrical product lines. During the 1930s it added such electrical devices as irons, radios, phonographs, and light bulbs. In the 1950s it began producing transistor radios, television sets, tape recorders, stereo equipment, and large household appliances.

This can only be achieved through a firm with extensive knowledge, experience and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities and threats, it is necessary to conduct a SWOT analysis by Panasonic.

Panasonic At A Glance – Panasonic SWOT Analysis

Company: Matsushita Electric Industrial Co., Ltd
Founders: Kōnosuke Matsushita
Year of establishment: 13 March 1918, Osaka, Osaka, Japan
CEO: Kazuhiro Tsuga
Headquarters: Kadoma, Osaka, Japan
Employees (Dec 2020): 244,000
Ticker Symbol: PCRFY
Type: Public
Annual Revenue (Dec 2020): US$73 Billion
Profit net income (Dec 2020): US$1.7 Billion

Products & Services: Air conditioners | Refrigerators | Washing machines | Compressors | Lighting | Televisions | Personal computers | Mobile phones | Audio equipment | Cameras | Broadcasting equipment | Projectors | Automotive electronics | Aircraft in-flight entertainment systems

Company Website: www.panasonic.com

Top Panasonic Competitors 

Competitors: Samsung | LG | Haier | Sony | Phillips | Whirlpool | Blue Star | Electrolux | LG | HARMAN International | Canon USA | GoPro | Nikon |  KEMET | Sharp

Panasonic SWOT Analysis – SWOT Analysis Of Panasonic

SWOT Analysis Of Panasonic analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With Panasonic SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about Panasonic SWOT Analysis. Below Is The Detailed SWOT Analysis Of Panasonic.

Panasonic Strengths – Panasonic SWOT Analysis

1. Wide Presence: The number 1 factor contributing to the success of Panasonic is that it is a mass brand with a massive presence and distribution across multiple continents and multiple regions. It is present in well over a 100 countries and the revenue is divided between Japan, Asia, USA and Europe.

2. Consistency of Performance: The brand is loved because of its consistency of performance over the number of years. If you pick up a Panasonic product, you are guaranteed that the product will be good in quality. Japanese manufacturing is always known for its good quality. Moreover, Panasonic has been a firm which has consistently given good quality of products since its inception.

3. Adaptable to the market: The company has not stuck to one product and has kept bringing in more products from time to time. It has removed products from its inventory which did not carry weightage anymore. As a result, the product line is pruned and maintained.

4. Product portfolio & Product quality: The product portfolio of Panasonic is huge. It is in Eco Solutions, Appliances, Industrial products, Communications, Automotive, Energy, Healthcare and Manufacturing. In fact, the best part is that Panasonic is a known and trusted brand in all these segments and has a healthy revenue share in these segments.

5. Brand equity & trust: In 2017, Panasonic had a brand valuation of a whopping $6.9 Billion and it is ranked 97 in the global 2000 brands list by Forbes. This clearly shows a high brand equity and trust for the brand in the market.

6. Strong Marketing communications: The marketing of Panasonic is known to be strong. Panasonic frequently uses brand ambassadors which carry a message for the brand. Also, the brand does not target marketing of its normal and regular products. Instead it targets marketing of differentiated products such as the cube air conditioner. Along with these differentiated products, it also targets the mass market with regular advertising. It uses both – ATL and BTL forms of communications.

7. Sponsorships: Panasonic has many sponsorships in its arsenal. It is majorly present in FIFA, Formula 1 racing, NASCAR, filmmaking, Olympics, Basketball, Cricket and others. Generally its sponsorship type changes depending on the company it is targeting for its marketing campaign.

8. R & D investments: Even though the company has risen the R&D investments of Panasonic have been consistent year on year and it spends a good percentage of the companies revenue in research and development which keeps the company ahead of the lower tier competitors.

9. Star in the Electronics industry: If u plot the BCG matrix for the electronic industry, then Panasonic is definitely a star in the BCG matrix because of their strong market share but at the same time because of the strong growth rate possible in the electronics industry. The industry is growing especially in the non developed and developing countries where there is a lot of scope for expansion. Being a star in such regions will definitely pay off for the company.

Panasonic Weaknesses – Panasonic SWOT Analysis 

1. No Cash cow: Panasonic is the star of the BCG matrix in almost every sector but it does not have any cash cows which are majority market share holders. There is no product which is a cash cow for Panasonic. This is possibly because all the products are targeting segments which have a huge number of competitors and hence market share is always under challenge.

2. Focus becomes an issue: With too many products, focus becomes an issue for Panasonic. Panasonic has been known to have internal management problems. At the same time, handling 3.3 lakh people and managing such a large company with such variety of products becomes overbearing.

3. Bottomline erodes due to competition: Because of the constant presence of competition, the bottom line erodes and there are continuous price wars in the market to capture a higher market share.

Panasonic Opportunities – Panasonic SWOT Analysis

1. Developing economies: One of the best opportunities for Panasonic is to conquer developing economies in Asia or even other continents. Panasonic has too much exposure to Japan only and it needs to spread its activities across as many nations as it can.

2. Marketing: Many recent brands have shown that investments in marketing and brand building actually gives dividends for the brand. Although Panasonic markets smarter, it does not market as heavily as a mass brand should and therefore its investment in marketing activities need to go up.

3. Creating differentiated products / Innovations: An innovated product is a long time coming from the house of Panasonic. Differentiates and innovations give a first mover advantage to the brand creating such innovation. Samsung with its various smartphones and smart tv’s has shown the power of differentiation. Panasonic just needs to focus more on creating differentiation faster instead of being a follower in the same.

4. Building better customer service: Be it any segment, if the customer service is top notch, then the brand and the company develops faster and it also has higher customer retention numbers. Panasonic is known to have customer service issues and thus focusing on customer service problems will be a better move for the brand.

Panasonic Threats – Panasonic SWOT Analysis

1. Competition from China: While Japan manufacturers quality, China manufactures for the masses. As a result the competition from China is huge for the Japanese company. There are more and more products coming up from China thereby making a dent in Japanese market share. Japanese products will always be costlier but lately, even Chinese products are performing better and have good quality. Naturally, Japanese brands will suffer due to the low price and penetrative margin products of China.

2. Dependence on technology: This segment is totally dominated by technology and if one technology gets outdated, the other one needs to be caught up fast. On the other hand, if one brand creates a new technology, then the other brands have 6 months to follow up with the same or they will lose heavy market share. Thus, this dependence of technology is a constant challenge for Panasonic.

3. Market competition: There is omnipresent market competition in the sectors in which Panasonic operates, thereby the market share is always under threat of conquer.

4. Government regulations: Changing energy norms of air conditioners are a perfect example of Government regulations taking effect on operations. The government regularly changes energy norms for air conditioners and the star ratings get affected and the companies manufacturing them have to change their complete line of products. The same can happen across the many products of Panasonic.

Panasonic SWOT Analysis Overview Template

Panasonic SWOT Analysis Overview Template

This is the SWOT report that Panasonic has done. Please let us know if you have additional suggestions to add.


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