Nestle SWOT Analysis 2024 – Nestle AG

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Nestle SWOT Analysis analyzes, Established at the time of 1905 in the aftermath of an amalgamation of the Anglo-Swiss milk Company. Nestle started its journey in 1905 by Henri Nestle in 1866. Nestle became the world’s largest Swiss food manufacturer in only a short period of time. With over 150 years of stable growth in the marketplace, Nestle has marked its outstanding position as the top nutrition health, health, and Wellness Company. Ulf Mark Schneider currently serves as the CEO of Nestle.

Did you know? Nestle company was named one of the “World’s Most Admired Food Companies” in Fortune magazine for the past 15 years.

It doesn’t matter if it’s chocolates, dairy products, or even juices Nestle will always be present in the everyday items we buy. Its ” Good Food, Good Life” slogan has been serving it well, touching millions of people around the world both physically and metaphorically. It generates over $1.1 billion in revenues every each day. Imagine the size of this business is!

This can only be achieved through a firm with extensive knowledge, experience and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities and threats, it is necessary to conduct a SWOT analysis by Nestle.

Nestle At A Glance – Nestle SWOT Analysis

Company: Nestle AG
Founders: Karl Benz | Gottlieb Daimler
Year of establishment: 1905
CEO: Ulf Mark Schneider
Headquarters: Vevey, Switzerland
Employees (Dec 2020): 291,000
Ticker Symbol: NESN | NSRGY
Type: Public
Annual Revenue (Dec 2020): US$93.1 Billion
Profit net income (Dec 2020): US$12.7 Billion

Products & Services:  Ambient Dairy | Chilled Dairy | Coffee | Bottled Water | Juices | Culinary and Foods | Confectionary | Baby Food | Breakfast Cereals

Company Website:

Nestle Competitors 

Competitors: Mars | Mondelez | Hershey | Ferrero | Godiva | Pepsi co | Lindt | Kellogg’s

Nestle SWOT Analysis – SWOT Analysis Of Nestle

SWOT Analysis Of Nestle analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With Nestle SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about Nestle SWOT Analysis. Below Is The Detailed SWOT Analysis Of Nestle.

Nestle Strengths – Nestle SWOT Analysis


1. Largest Food Company: In the year 2000, Nestle maintained its position as the world’s biggest food company by securing sales for the brands Hot Pockets, Stouffer’s, DiGiorno and Nespresso taking the top spot in the food industry. 

2. The most reputable brand name: Nestle is the largest and most famous brand worldwide. It has built a respectable name in the food and beverage sector , offering top-quality products for every day use around the globe.

3. A brand that is globally recognized A brand that is globally recognized: Through its successful marketing and branding strategies the company has created an enormous amount of awareness and created an image of its brand that is recognizable around the globe. In the Fortune Global 500, Nestle is among the largest companies in the world and placed in the 69 place in the 69th place in the 2018 list.

4. A highly diverse company: Nestle offers its services across more than 189 countries. Instead of being dependent on just a few market segments, the company has taken over the huge market of many developed and emerging countries for the bulk of its revenues. Its top markets include those in the US, China, France and Brazil. In 2020, the company’s sales grew by 30 percent and it had to boost production in more than 70 facilities to accommodate the demands. 

5. The most valuable brand in the world The most valuable brand in the world: According to the 2018 edition of Forbes Global, Nestle is among the top of the world’s most valuable corporation in terms of highest revenue earnings assets, market value. The year 2020 is the time when Nestle was ranked as in the top 50th most valued brand globally.

6. Wide range of products: Nestle has over 2000 different brands across the globe and has recently renovated over 8000 products that address health and nutrition in the company’s Annual Review for 2017. It is among the largest companies in the world with the largest product range. It is expected to be in business by 2020. Nestle is the owner of several companies that provide pet food frozen food, baby food, vitamins, and many other items. Also, it has a significant Starbucks licensing agreement. 

7. Popular brands and established relationships Well: established relationships and popular brands Nestle is home to many of the world’s most well-known brands like Nescafe, Kit Kat, Gerber, Milo, and Maggi. Additionally, it has long-standing relations with other reputable and strong brands such as Colgate Palmolive, Coca Cola, General Mills and L’Oreal.

8. Effective R&D system: Nestle is the largest nutritional and food research institute with 21 R&D centers Its ability to conduct research and develop is among its main competitive advantages. It has more than 5 000 employees who are involved with R&D operations. It spent close to 1.72 billion Swiss Francs in R&D in 2017. Nestle increased its activities across its Greater China Region to three R&D centers as well as 4 innovation centers by 2020.

9. Environmental sustainable practices: Nestle makes significant efforts to implement environmentally sustainable practices and also takes new initiatives to improve the quality of its products. It is able to optimize advanced strategies to reduce water consumption, waste as well as non-renewable energy usage and the use of packaging materials. In 2017 the 253 of Nestle factories had achieved zero production of waste. Nestle announced in January of 2020 that it would spend $2.1 billion to address the problem of plastic waste, and plans to switch from virgin plastics to more sustainable packaging. 

10. The large-scale distribution method: Nestle has an extensive and varied distribution system that isn’t just accessible to urban areas, but also in rural areas. It has developed local distribution practices and a an approach that is decentralized to manage the business efficiently across countries. Nestle has solid relationships with retailers, suppliers as well as distributors, vendors and vendors.

Nestle Weaknesses – Nestle SWOT Analysis 

1. Prices fluctuation by big retail companies: The majority of Nestle’s sales in the grocery sector are mostly facilitated by massive retail giants such as Walmart, Tesco, and Kroger. Any decrease or price increase of these retailers could impact the sales of Nestle.

2. of control and span Control and organization structures Structure and control: Nestle has been organized into an organizational structure that is a matrix. That’s a huge number of brands fall under the same umbrella making it a bit difficult to manage the vast administration of such a huge variety of brands may frequently lead to discord and conflicts of interest.

3. Water controversy: Recently ,Nestle was accused of pumping illegally thousands of liters of water through six countries where people are not drinking water.

4. Social critiques The company: Nestle has been the focus of media attention numerous times. The assertion that it is privatizing water, false labeling and a lawsuit over chocolate manufacturing by using slaves and children are just a few instances that have weakened its reputation on the market.

5. Maggi Noodles controversy: In 2017 Nestle was unable to pass an examination in India. The result was a media frenzied when people started boycotting Nestle which led to the loss the company’s 80% from market share India. Nestle said that it had No additional MSG ‘ in its Noodles packets. However the lead content was 1000 times higher than was discovered in the product after tests.

6. Racially insensitive product names (HTML0): Nestle is accused for perpetuating racism by using names that are racist for its goods. The company is located in Australia, Nestle has been in the spotlight for not advancing the cause of racism by naming its sweets “Red Skins as well as Chicos and recently announced it would change the names of two confectionery items. 

7. Health-related Products: Nestle’s past is comprised of many products that could have a negative impact on consumers’ lives like China Milk Scandal and contamination of cookie dough. People are skeptical of companies that have offered unhealthy goods in past times. 

Nestle Opportunities – Nestle SWOT Analysis 

1. Venture into small food start-ups: Nestle offers a great opportunity to expand the number of food startups under its renowned brand name. Nestle could also work with the start-ups of the future to help promote the brand’s name.

2. Online shopping: Nestle offers a unique chance to increase its e-commerce websites as well as its courses marketplace for shopping. Only a handful of CPGs are providing courses services that help shoppers make their shopping more pleasurable and enjoyable. While Nestle has courses stores in some countries and is the expansion of the company’s courses services to other areas is a good idea to the business.

3. Market penetration of breakfast cereals: The cereals and Oats market have seen rapid growth in recent times. Therefore, getting into this market further would be extremely profitable for Nestle.

4. Growing ready-to-drink tea and coffee markets: The demand for coffee and tea is always increasing and presents a lucrative chance for Nestle to grow this market even more.

5. Partnerships: Strategic alliances other major food and beverage companies can also be a fantastic opportunity that the business can use to boost its profits and revenue.

6. authentic labeling: Nestle has been previously criticized for providing false information about nutrition on its labels. There’s an opportunity to improve its methods by providing accurate information and clearly the way it labels its products.

7. Expand via Acquisitions: In the year 2019, Nestle has sold off a number of brands that were not performing such as Herta Charcuterie and is switching to acquisitions in 2020. The acquisition of the gastrointestinal medicine brand Zen pep is completed on January of 2020 and it’s the very first of many acquisitions planned for 2020. A broader portfolio of high-performing SMB acquisitions provides a wealth of opportunities for Nestle to expand. 

8. Refocus on profitable ventures: The presence of several brands can strain an organization’s resources to their maximum and impact overall performance. Nestle is struggling under the burden of too many profitable brands, and is looking to sell its North American water brands such as Pure Life and shift focus on building the top and most profitable brands within its portfolio. 

Nestle Threats – Nestle SWOT Analysis

1. Illegal rainforest destruction controversy: In 2017 Nestle had been accused of having been involved with the devastation of Sumatra’s most recent area of forest. It was subject to harsh criticism from environmentalists and environmental groups in this respect.

2. Water scarcity: Nestle’s production is heavily dependent on the use of water. Accessing clean water via more affordable sources has been challenging for Nestle because of various reasons. This includes the growing populations and climate change, a growing demands for water and food as well as increasing water pollution, waste of water and excessive use of resources.

3. Competition is increasing: Many CPG companies such as Mondelez as well as Unilever provide similar beverages and food products. It’s hard to Nestle for them to stand out in an environment where alternatives are easily available.

4. Price and government regulations Pricing and regulations of the government: Regulations from the government may impact the operations of Nestle. In addition, the rising costs of the commodities forces Nestle to raise the costs for its goods. This will result in lower sales as consumers shift to other brands that can be purchased at a lower cost.

5. Economic Uncertainty: Despite the fact that Nestle’s sales were up 4.3 percent, and e-commerce rose to more than 10% of its total sales in the Q1 in 2020. The rise can be attributed to the anxiety buying triggered due to recent developments. The company’s revenues from commercial establishments such as restaurants and hotels are under threat due to the uncertainties in global markets and could decrease if these businesses close or fail because of the economic crisis. 

6. A spooky dark Past: Haunting Dark Past It is reported that the US Supreme Court is reviewing whether to initiate a an investigation into human rights violations against a Nestle subsidiary for helping in perpetuating the slavery of cocoa farmers located in Ivory Coast. African country known as the Ivory Coast. Although the incident took place more than a century ago and a long time ago, the history of Nestle’s racist past could cause a lot of trouble for the company, and negatively impact its earnings, profits and development for years to come. 

Nestle SWOT Analysis Template 

Nestle SWOT Analysis Template

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