Mitsubishi SWOT Analysis 2023 – The Mitsubishi Group

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Mitsubishi SWOT Analysis analyzes, Mitsubishi Motors is an organization headquartered located in Tokyo, Japan. The sixth-largest automobile maker is located in Japan and the 16th largest globally. Mitsubishi Motors has been involved in both heavy and car vehicles. Mitsubishi Motors has a turnover of 1.91 trillion JPY and is represented in every type of car including hatchbacks, sedans and SUV’s. Some of their most popular models are Mitsubishi Pajero, Lancer, Eclipse and Outlander. The company sells around 926,000 vehicles each year and distributes the cars across 160 countries of the world. 

Did you know?

Jackie Chan is Mitsubishi’s number one fan! For the past 20 years, Mitsubishi has been in partnership with the martial arts expert. He has made it a point to utilize only Mitsubishi vehicles in his cinema.

The company manufactures vehicles at five factories that are located in three countries, each of which are owned by its subsidiaries. They also share ownership of another 10 factories in which cars are made at different places. The company has also lately conducting research into alternative energy vehicles, such as electric cars and hybrid cars. A few of their latest electric vehicles have been receiving a positive response from customers in the marketplace.

This can only be achieved through a firm with extensive knowledge, experience and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities and threats, it is necessary to conduct a SWOT analysis by Mitsubishi.

Mitsubishi At A Glance – Mitsubishi SWOT Analysis

Company: The Mitsubishi Group
Founders: Iwasaki Yatarō
Year of establishment: 1870
CEO: Takehiko Kakiuchi
Headquarters: Chiyoda City, Tokyo, Japan
Employees (Dec 2020): 86,098
Ticker Symbol: MSBHF
Type: Public
Annual Revenue (Dec 2020): Yen¥57.4 billion
Profit net income (Dec 2020): Yen¥5.1 billion 

Products & Services: Automobiles | Commercial Vehicles | Financial Services | Automobile Repair | Automotive

Company Website:

Mitsubishi Competitors 

Competitors: Hyundai | Tata | Chevrolet | Toyota | Honda | Ford | Volkswagen

Mitsubishi SWOT Analysis – SWOT Analysis Of Mitsubishi

SWOT Analysis Of Mitsubishi analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With Mitsubishi SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about Mitsubishi SWOT Analysis. Below Is The Detailed SWOT Analysis Of Mitsubishi.

Mitsubishi Strengths – Mitsubishi SWOT Analysis

1. Customer-focused: Mitsubishi Motors has always been very focused on its the needs of its customers. This company has conscious of the voice of its customers and continuously takes feedback. the way in which the company is perceived is a result of this.

2. Histories: The company was first founded in 1870, and since then they have been closely involved with the development innovative designs which are in sync to the present needs in the marketplace. The long tradition of the business has been at the root of the creative spirit of the organization. shown.

3. positioning: Mitsubishi has established their vehicles as robust and secure. The company is mostly in markets that require strong and larger vehicles. These vehicles have been rated highly in terms of efficiency. The brand’s positioning has always been supported by relevant ads.

4. Attention to the smallest of details: The company gives a great deal of attention to detail and has always determined to maximize the value of each component to ensure they are with the lowest possible price. The company also makes sure that studies are conducted to justify each new piece of equipment and the expense that must to be paid to fund these items.

Mitsubishi Weaknesses – Mitsubishi SWOT Analysis 

1. Ethics of operation: Mitsubishi Motors has been involved in grave issues with regards to the misinterpretation on their data regarding emissions. The company acknowledged that the test for fuel economy data that it provided was inaccurate.

2. Leadership problems: The company has been confronting leadership challenges that are a major challenge as well as number of changes to the upper management of the company that have led to some uncertainty among the employees.

3. Inconsistency in smaller vehicles: Most of Mitsubishi’s products are classified as sedans or SUV segment. The company has little, if not any presence at all in hatchbacks or crossovers. This is a segment in which the demand has been increasing in emerging economies, so it is crucial for the company to address this market.

4. poor after sales service The company has received many criticisms regarding the absence of after-sales centers in the majority of countries. Customers also face problems with the availability of spare parts across the globe, and both of these are detrimental to the company.

5. Suspension of various models after the Volkswagen scandal, Mitsubishi had come out declaring that they had manipulated fuel economy information. The company was subsequently accused of suspending many of their models, some of which were profit-generating to the business.

Mitsubishi Opportunities – Mitsubishi SWOT Analysis 

1. The demand for hybrid vehicles: Hybrid cars and green cars have been in fashion since there was much discussion about the environmental and global warming.

2. Demand for cars with smaller size: The number of customers who want small cars is increasing because of the rising number of women who work and an increase in the average household income. A lot of households are also looking to buy another vehicle, which is increasing demands for small vehicles.

3. Concentrate upon emerging market: Automobile sales are expected to rise in emerging markets like China as well as India. The amount of vehicles that are sold in these markets is predicted to increase in the coming decade by 10 to 15% which is a massive demand.

Mitsubishi Threats – Mitsubishi SWOT Analysis

1. Competitors: A company is under the threat of the competition of Chevrolet, Nissan, Toyota, Hyundai.GM etc.

2. Increased costs: The company is faced with many threats from rising costs like cost of fuel and materials.

Mitsubishi SWOT Analysis Template 

Mitsubishi SWOT Analysis Template

This is the SWOT report that Mitsubishi has done. Please let us know if you have additional suggestions to add.

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