LinkedIn began in co-founder Reid Hoffman’s living room in 2002 and was officially launched on May 5, 2003. Today, LinkedIn leads a diversified business with revenues from membership subscriptions, advertising sales and recruitment solutions under the leadership of Ryan Roslansky. LinkedIn hosts more than 600 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. From seeking a new job to maintaining your personal brand, using LinkedIn is an important part of being a full-fledged professional in any industry these days.
This can only be achieved through a firm with extensive knowledge, experience, and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities, and threats, it is necessary to conduct a SWOT analysis by LinkedIn.
LinkedIn At A Glance – LinkedIn SWOT Analysis
Company: Microsoft Corporation
Founders: Reid Hoffman | Konstantin Guericke | Jean-Luc Vaillant | Allen Blue | Eric Ly
Year of establishment: 2002, Mountain View, California, United States
CEO: Jeff Weiner
Headquarters: Sunnyvale, California, United States
Employees (Dec 2020): 16,000
Ticker Symbol: LNKD
Annual Revenue (Dec 2020): US$10 Billion
Profit net income (Dec 2020): US$2.56 Billion
Products & Services: LinkedIn Sales Navigator | LinkedIn Recruitment Marketing | LinkedIn Job Search | LinkedIn Learning | LinkedIn Marketing Solutions
Company Website: business.linkedin.com
Top LinkedIn Competitors
Competitors: ZipRecruiter | Indeed.com | Google | Meta | Monster | Twitter | Instagram | Snap | New Work | Meetup | Gust.com | Xing | Bark | Indeed | Hired | AngelList | CareerBuilder | Viadeo | Opportunity | Sumry | Jobcase.
LinkedIn SWOT Analysis – SWOT Analysis Of LinkedIn
SWOT Analysis Of LinkedIn analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With LinkedIn SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about LinkedIn SWOT Analysis. Below Is The Detailed SWOT Analysis Of LinkedIn.
LinkedIn Strengths – LinkedIn SWOT Analysis
1. The Strong professional Network: LinkedIn has developed a niche for its members through its focus on professionals all over the world. It has developed the world’s most extensive professional network on the internet. With more than 400 million users across 200 nations, LinkedIn is building an impressive professional network across the globe.
2. Strong Content Business: LinkedIn offers strong content that strengthens LinkedIn’s professional network as well as its business model. LinkedIn has built a robust content network and built a solid traffic through its “influencer blogs” written by leaders of the profession all over the world.
3. Acquired from Microsoft: In June of 2016, Microsoft acquired LinkedIn, which will see LinkedIn being able to manage its operations on its own. This acquisition will give security in the financial markets for LinkedIn and will also provide the potential for incremental development opportunities through LinkedIn.
4. Strategic acquisitions boost company: LinkedIn is able to improve its position in the market position through organic growth over the last few years by purchasing lynda.com, Pulse and Bizo. These acquisitions improve the company’s professional offerings and boost the company’s position in the market and standing.
5. Different revenue streams: LinkedIn provides a diverse variety of revenue streams, unlike other social media websites such as Facebook. The company’s revenue is driven by three product categories: premium subscriptions talent solutions, marketing and premium subscription solutions. LinkedIn isn’t dependent solely on ads such as Facebook.
LinkedIn Weaknesses – LinkedIn SWOT Analysis
1. Facebook’s popularity: LinkedIn is in an disadvantage in competition to Facebook due to the greater popularity of Facebook and applications created by companies on Facebook that allow the company to reach a greater population. For instance, Facebook allows Beknown, an Monstor.com application, to connect with an even larger group of professionals via Facebook.
2. Lawsuit for the privacy of personal data: In 2013, LinkedIn was accused of violating the privacy of data through hacking into third-party email accounts. This was a violation of privacy of the users, and had a negative effect on users. This affected the LinkedIn’s brand reputation of LinkedIn.
LinkedIn Opportunities – LinkedIn SWOT Analysis
1. The rise of mobile internet usage: Smartphones are minimizing the requirement to use a PC every day. LinkedIn has also spotted the fact that it’s more user-friendly to utilize a mobile app and mail on smartphones as opposed to on computers. LinkedIn has not just launched an option to apply for jobs, but also launched Sponsored InMail that allows marketing email along with promotion.
2. Social recruiting: Social recruiting is an emerging trend in the field that means hiring candidates using online social networking platforms. In the near future, recruiters are more likely to find people via social media. LinkedIn’s presence is significant and offers huge opportunity to expand its reach by embracing this trend.
3. Expand within The Chinese market: LinkedIn is launching LinkedIn with a version in Chinese especially to focus on China. Chinese market, which has a huge potential to grow. LinkedIn can be a major source of network that allows the creation of jobs overseas and can be an opportunity for growth within China.
4. Enhance user engagement: LinkedIn has been focusing on improving user engagement in order to increase the number of members who are active and how much time they spend on LinkedIn. Engagement of users through mobile apps such as Pulse, Jobs etc. and allows for greater interaction as well as user traffic.
LinkedIn Threats – LinkedIn SWOT Analysis
Competitiveness: LinkedIn faces intense competition from social media platforms, such as Facebook and online recruitment companies such as monstor.com and people management and solutions for talent corporations from around the globe. The intense competition requires LinkedIn to continuously innovate and hinders growth opportunities.
Internet Privacy concerns: Companies offering online services have been subject to public scrutiny in recent times. There is a need for regulation of the internet as determined by various government agencies and cyber security authorities. The enactment of these regulations could have a negative impact on the entire industry.
LinkedIn SWOT Analysis Overview Template
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