Kwality Walls SWOT Analysis 2022 – Unilever

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SWOT Analysis Of Kwality Walls analyzes, Kwality Walls is a well-known line made of frozen ice-creams that is sold through Hindustan Unilever Limited. The brand, which is renowned for its white hearts with red backgrounds is available across Nepal, Bhutan, Sri Lanka and Malaysia. Famous for its variety of flavors and a variety of categories of products segments Kwality Walls in addition to being distributed through retail outlets and wholesalers offer franchises to provide exclusivity sales. The leader in the ice cream market in India is Amul which holds approximately 32 percent market share. The second-largest participant within the Indian market is HUL through their brand Kwality Walls. 

Did you know?

Unilever is the world’s biggest ice cream manufacturer, operating under the Heart brand And Kwality Wall’s is present in India since 1993.

Food entrepreneurs Iqbal Ghai and PL Lamba founded the ice cream company under the ‘Kwality’ brand in pre-Independence Delhi in 1940. Kwality Ltd. (Kwality) was incorporated in 1992 as Kwality Dairy (India) Ltd. The company was set up as a backward integration unit of Kwality Ice Creams India Ltd and was acquired by Dhingra Family in 2002. In the Brand Trust Report 2013, Kwality Wall’s was ranked 632nd among India’s most trusted brands and subsequently, according to the Brand Trust Report 2014, Kwality Wall’s was ranked 382nd among India’s most trusted brands.

This can only be achieved through a firm with extensive knowledge, experience, and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities, and threats, it is necessary to conduct a SWOT analysis by Kwality Walls.

Kwality Walls At A Glance – Kwality Walls SWOT Analysis

Company: Unilever
Founders: Ravi Ghai
Year of establishment: 1956
CEO: Sanjay Dhingra
Headquarters: Mumbai
Employees (Dec 2020): 1232
Ticker Symbol: Kwality Walls Stock not traded in NSE
Type: Public
Annual Revenue (Dec 2020): INR2129.88 Crores
Profit net income (Dec 2020): INR128.74 Crores

Products & Services: Kwality Walls Ice Cream | Frozen desserts

Company Website: www.kwalitywalls.in

Top Kwality Walls Competitors 

Competitors: Vadilal Ice Creams | Amul | Mother Dairy

Kwality Walls SWOT Analysis – SWOT Analysis Of Kwality Walls

SWOT Analysis Of Kwality Walls analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With Kwality Walls SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about Kwality Walls SWOT Analysis. Below Is The Detailed SWOT Analysis Of Twilio.

Kwality Walls Strengths – Kwality Walls SWOT Analysis

1. The HUL backing: Unilever has proven leadership in the international industry of ice cream. It also has Heart brand Ice creams such as Cornetto, Magnum, Ben & Jerry’s, Solero, Carte d’Or and Breyers. The company has a long-standing presence in the ice cream industry worldwide and recorded annual sales in the range of $15.08 billion in in 2016.

2. The vast array of products: Kwality Walls has an ice cream that caters to the needs of its customers. While Cornetto and Feast appeal to young adults and teens with a variety of rich flavors, including butterscotch and chocolate, Paddle Pop is an ice cream dessert that is geared to children through the use of vibrant colors and a connection with cartoons. The brand also offers a variant called Creamy Delight, which is aimed at a the family-friendly crowd for those who enjoy fresh fruit flavors.

3. Positioning: HUL has been cautious in arranging all of the variations in Kwality Walls to ensure that it is attractive to certain segments. For instance, they have placed the position for the Paddle Pop, which is advertised as a treat rather than as a snack. A snack is something healthy that provides an health benefit A treat fulfills an emotional desire.

4. Price: Kwality Walls has had success in covering different pricing points, with Paddle Pop priced at between Rs 5 and 10. The Cornetto Ice Creams are priced at a mid-price point between Rs 20 and 30. The take-home range is priced between Rs 160 to 200. This implies that the brand offers wide coverage at all prices.

5. The presence of HTML0 in the health sector: Kwality Walls launched its first version within the health sector with the selection range that is packed with around 99 calories per 80 milliliters. HUL, the parent company, has extensive experience in the category of health food and devotes almost 40% of their research budget on this area which indicates their focus in this sector. The present concentration on Kwality Walls is on low fat, sugar-free and lactose-free and low-carb ice-creams that are high in nutrients such as calcium and fruit.

Kwality Walls Weaknesses – Kwality Walls SWOT Analysis

1. Concentrate on metros only: HUL believes that 70% of its sales are generated by metros and cities and hence concentrate on them in relation the Kwality Walls. But, competitors such as Mother Dairy or Vadilal as along with Amul are present across India. This can impact the sales volume of the company.

2. Images of multinational business: Kwality Walls has the appearance of a multinational business, whereas its closest competitors such as Amul and Vadilal are desi-influenced, both of which are Indian companies. This impacts the market for Kwality Walls because customers prefer Indian Ice Cream since they believe in Indian companies more.

3. Legal battles: After the Indian government introduced a law that requires ice creams contain the milk ingredient, any products that contain other ingredients such as refined oil or vanaspathi, they should be classified as desserts frozen. This has resulted in legal disputes with HUL Amul and HUL Amul who compete in this category, and has led to both accusing the other of being a liar.

Kwality Walls Opportunities – Kwality Walls SWOT Analysis

1. A growing demand for ice creams that are healthy: There has been an rise in the demand for ice creams that are healthy, which is driven by the need to be healthy. Current trends include low-fat, sugar-free, lactose-free as well as low-carb ice-creams that contain nutrients such as calcium and fruit. Kwality Walls has a lot of attention on these industries.

2. Consumer preferences are changing: Aspects like influence of western culture, a growing appetite for snacking, a greater spending habits and eating out have led to a rise in demands for frozen desserts,

Kwality Walls Threats – Kwality Walls SWOT Analysis

1. Contest: Some of the major competitors to Kwality Walls are Vadilal Ice Creams, Amul and Mother Dairy.

Kwality Walls SWOT Analysis Overview Template

Kwality Walls SWOT Analysis Overview Template

This is the SWOT report that Kwality Walls has done. Please let us know if you have additional suggestions to add.


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