Did you know?
Indian Standard, are reproduced here. Bisleri, Kinley and Pure Drop failed to meet the microbiological requirements – hence they are not safe for consumption.
HCCB has been manufacturing Kinley, the packaged drinking water, ever since it was introduced to India by the Coca-Cola system in 2000. The brand name Kinley promises the assurance of clean and safe drinking water, stands for trust and truth.
This can only be achieved through a firm with extensive knowledge, experience, and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities, and threats, it is necessary to conduct a SWOT analysis by Kinley.
Kinley At A Glance – Kinley SWOT Analysis
Company: The Coca-Cola Company
Founders: The Coca-Cola Company
Year of establishment: 2000
CEO: Abhinav Parmar
Headquarters: European and Asian countries
Employees (Dec 2020): 3500
Ticker Symbol: KO
Type: Public
Annual Revenue (Dec 2020): INR₹160 Billion
Profit net income (Dec 2020): INR₹37 Billion
Products & Services: Kinley Water & Soda | Beverage
Company Website: www.coca-colaindia.com
Top Kinley Competitors
Competitors: Bisleri from Parle | Pure Life from Nestle | Aquafina from PepsiCo
Kinley SWOT Analysis – SWOT Analysis Of Kinley
SWOT Analysis Of Kinley analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With Kinley SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about Kinley SWOT Analysis. Below Is The Detailed SWOT Analysis Of Kinley.
Kinley Strengths – Kinley SWOT Analysis
1. Coca-Cola Association: Coca-Cola, a well-known company, is closely associated with aerated beverages. The company is well-known in the customers’ minds and has a high brand recall.
2. High trust: Compared to Kinley, most other brands are sold by smaller companies that are relatively unknown. Conversely, Kinley is owned and managed by Coca-Cola, which enjoys the trust and goodwill of its customers and is popular.
3. Wide distribution Channel: With increasing water scarcity, packaged water is in high demand. Coca-Cola’s wide distribution channel makes it possible to reach remote and rural locations in its markets. This guarantees wide market coverage.
4. Marketing campaigns: Kinley produced a variety of advertisements that were not only attractive but also very interesting. These scholarships were an indication of trust, a distinctive selling proposition for the brand, and also a sign of the purity of water used.
5. Variety in packaging: Kinley, a 500ml package, was introduced in 2000. In two years, packs were available in 500ml, 1.5 liters and 2 liters. 5 liters, 20 Liters, 25 Liters, and 20 Liters. The company also offered 200ml water cups to smaller sections such as parties, get-togethers, and other functions, and 200ml pouches that could be sold in rural areas.
Kinley Weaknesses – Kinley SWOT Analysis
1. Coca-Cola’s low ethics: Coca-Cola has been involved in numerous scandals that involve harmful ingredients in their aerated beverages, water pollution in and around their factories and poor waste disposal and management. These scandals have an impact on the brand of Kinley.
2. Low brand loyalty: The packaged water industry has high competition with Aquafina from PepsiCo, Kinley from Coca-Cola, and Bisleri from Parle. The product is water. There is little room for brand loyalty. This makes it a weak spot for all the players.
3. Poor or no differentiation: Packaged drinking water industry players have poor or insufficient differentiation, so customers don’t see any difference. To ensure customers can find a distinct difference, the company must find an emotional differentiation.
4. Regulatory Framework: India’s new regulatory framework requires that packaged water be subject to certain quality standards. This not only applies to the manufacturing process, but also to the packaging. This can lead into additional costs.
Kinley Opportunities – Kinley SWOT Analysis
1. Potential: India’s total annual bottled water consumption is approximately 1.5 billion liters. The cumulative growth rate of 25 % is also impressive. This indicates that India is not only a large market but also has huge potential.
2. Water scarcity is increasing: The world is experiencing a growing shortage of water and an increase in water-borne diseases. Bottled water sales have seen a sharp increase due to people being more cautious about what they drink.
Kinley Threats – Kinley SWOT Analysis
1. Competition: Some of Kinley’s main competitors are Bisleri of Parle, Pure Life Nestle, and Aquafina of PepsiCo.
Kinley SWOT Analysis Overview Template
This is the SWOT report that Kinley has done. Please let us know if you have additional suggestions to add.
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