KFC SWOT Analysis analyzes, KFC is a fast-food restaurant chain that specializes in Fried chicken. It is the world’s biggest chain of fried chickens, having more than 17,000 restaurants across the 105 countries and territories of the world as of December 31, 2011. More information about the company on it’s Official website as well as its Wikipedia page.
Did you know?
KFC has a secret chicken recipe and it’s been that way for decades. The KFC secret chicken recipe is kept in a vault at the company’s headquarters in Louisville, Kentucky.
KFC has seen a lot of growth in the past few years in the Asian markets. China has remained at the center of this growth story. In 2015 and 2016, the number of KFC restaurants in China has increased rapidly. It was also the first Quick Service Restaurant brand to have entered China in 1987. Now, it has more than 5000 restaurants there and is planning to increase their number. Moreover, the brand has innovated its menu to add variety and freshness.
This can only be achieved through a firm with extensive knowledge, experience and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities and threats, it is necessary to conduct a SWOT analysis by KFC.
KFC At A Glance – KFC SWOT Analysis
Company: KFC Corporation
Founders: Colonel Sanders | Pete Harman
Year of establishment: 24 September 1952, Salt Lake City, Utah, United States
CEO: Sabir Sami
Headquarters: Louisville, Kentucky, United States
Employees (Dec 2020): 1.5 million
Ticker Symbol: YUM
Type: Public
Annual Revenue (Dec 2020): US$5.65 billion
Profit net income (Dec 2020): US$2.27 billion
Products & Services: Fried chicken | Hamburgers | Chicken sandwiches | Wraps French fries | Soft drinks | Milkshakes | Salads | Desserts | Breakfast
Company Website: www.kfc.com
KFC Competitors
Competitors: McDonald’s | Burger King | Subway | Dunkin Donuts | Starbucks | Pizza Hut | Domino’s Pizza | Taco Bell
KFC SWOT Analysis – SWOT Analysis Of KFC
SWOT Analysis Of KFC analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With KFC SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about KFC SWOT Analysis. Below Is The Detailed SWOT Analysis Of KFC.
KFC Strengths – KFC SWOT Analysis
1. The second-highest international brand in the fast food in the amount of ($6 billion): KFC is widely known and is a trusted brand across the globe, primarily because of its initial franchising and expansion into international markets.
2. Original 11 spice and herb recipe: KFC original chicken recipe is a trade secret as well as an advantage over competitors.
3. A strong position in the growing China: KFC receives the majority of its revenues from China which is where it operates more than 4,000 restaurants. KFC presence in China is among its major strengths since the market for fast food in China is expanding steadily.
4. Mixture from KFC Taco Bell and KFC Pizza Hut and KFC – Taco Bell: KFC collaboration together with the other Yum! Brands has some advantages since the restaurant is able to provide items from the brands it does not possess and can meet greater demands of customers.
5. KFC has been the top market player globally among companies with chicken as their primary product: KFC has positioned itself in a distinct way from other fast food chains with their famous motto and its signature chicken products.
KFC’S Weaknesses – KFC SWOT Analysis
1. Suppliers who are not trustworthy: Over the years, KFC has been contracting suppliers, who provided chickens that were contaminated to KFC or mistreated chicken which resulted in a decline in sales and a damaged image.
2. Publicity that is negative: KFC receives much criticism from PETA regarding the conditions in which the chickens are being reared. Additionally, it has received negative press for selling chicken wings with kidneys. There are numerous more or less negative things about KFC which can harm the firm’s image significantly.
3. Menu of unhealthy food: KFC menu is composed of high-calorie food items, salty and fat-laden meals and drinks. This menu is a source of protest by organizations fighting obesity, and consequently, lowers KFC popularity. People also frequently opt out to eat healthier options.
4. High turnover of employees: Employment in KFC is a low-paying and untrained position. This leads to low productivity and high turnover of employees which can increase training costs and increase the overall costs of KFC.
KFC’S Opportunities – KFC SWOT Analysis
1. The demand for healthier foods: While demand for healthier food is growing, KFC could introduce more nutritious options on its menu, turning its weaknesses to gain its strength.
2. Home delivery of meals: KFC could fully benefit from (it is testing delivery services right now) this possibility and increase the number of customers it serves.
3. The company is introducing new items to its sole chicken line: KFC could introduce new dishes to its menu and provide beef, pork or vegetarian-only meals that would appeal to a wider category and lead to an increase in customers.
KFC’S Threats – KFC SWOT Analysis
1. Fast food markets are saturated in advanced economies: The fast food market in developed countries is already overcrowded due to the presence of so many fast food restaurants and is already showing as a danger for KFC because it finds it difficult to expand its business in the advanced economies.
2. The trend toward healthier diet: Due to government and other organizations efforts to combat obesity the population is becoming more aware of eating healthy foods and not just what KFC provides on its menu.
3. local fast-food chain restaurants: Local fast food establishments often have an approach that is more local in serving menu items and food which reflects the local taste. Even though KFC is a pro in adapting its Menu to suit local preferences, growing amount of fast food chains that are local and their low meal costs could pose a threat to KFC.
4. Changes in currency: KFC receives part of its earnings from overseas operations. This income must be converted to dollars, which can impact the company’s earnings, particularly when the dollar appreciates in comparison to other currencies.
5. The law suits in the case of KFC: KFC has been sued a number of times and have lost several lawsuits. The cost of lawsuits is high because they take the time and funds. Since KFC remains operating in more or less in the same way there is a high chance that more costly lawsuits will follow.
KFC SWOT Analysis Template
This is the SWOT report that KFC has done. Please let us know if you have additional suggestions to add.
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