Intel already had an established reputation as a quality producer of microprocessors amongst the OEMs. However, Intel needed to differentiate itself from its competitors and build a consumer brand. Intel believed it could position its chips as a premium product, which it could in turn sell at a premium price to computer manufacturers. To give computer manufacturers and their retail customers more reason to identify Intel in their marketing, Intel chose to market its product as a branded component.
This can only be achieved through a firm with extensive knowledge, experience and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities and threats, it is necessary to conduct a SWOT analysis by Intel.
Intel At A Glance – Intel SWOT Analysis
Company: Intel Corporation
Founders: Gordon Moore | Robert Noyce
Year of establishment: 18 July 1968, Mountain View, California, United States
CEO: Patrick P. Gelsinger
Headquarters: Santa Clara, California, United States
Employees (Dec 2020): 110,600
Ticker Symbol: INTC
Annual Revenue (Dec 2020): US$77.9 billion
Profit net income (Dec 2020): US$6.82 billion
Products & Services: Processors | Intel® NUC | Memory and Storage | Motherboard Chipsets | Wi-Fi and Bluetooth Chipsets
Company Website: www.intel.com
Competitors: AMD | Samsung Electronics | Oracle | IBM
Intel SWOT Analysis
SWOT Analysis Of Intel analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With Intel SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about Intel SWOT Analysis. Below Is The Detailed SWOT Analysis Of Intel.
Intel Strengths – Intel SWOT Analysis
1.Technologies Leader: Intel is the leader in the field of technology, with Intel Inside being among the most innovative marketing campaigns of all time. Its processors are renowned and are utilized in the assembled markets, Desktops, Laptops Gaming, and for many other reasons.
2.Marketing Value: The study of marketing for Intel is remarkable because the branding of the product that is within it was an challenging task. But thanks to its intelligent marketing and Amazon product and services, Intel has managed to be one of the most recognized firms in the IT and technology sector.
3. Mark Valuation: Intel stands at the 40th position in the top 40 globally as per the Brand Finance report of 2016. It is ranked 7 the position when we take into account only one of the Technology giants. The brand’s value is $22.845 billion.
4. Rating: Brand Values of the top 10 technology companies which INTEL is 7th.
5. Brand recognition: According to Interbrand Intel stands at 14 14th worldwide in terms of value for brand. In the eyes of Fortune, Intel ranks 46 in the top ten among the world’s most revered corporations. Intel is also on the top 10 the most ethical businesses, which is published by Ethisphere.
6. Research and Development: One of the biggest strengths for Intel is its commitment to R&D. It is always striving to make everything faster, more effective and efficient. This gives them a competitive edge over the other technology majors. Innovation: According to 2016 Global Innovation 1000, Intel ranks 5 fifth among the most innovative firms.
7. Market share: It is the largest microchip maker with respect to revenue. This gives them a competitive edge and also creates a barrier to entry to new competitors.
8. Presence: The Presence is one of the technology firm that is global active. The company has operations that are present throughout the globe. Most of the major computing engines use its microchips made of semiconductor.
9. Ties ups: It makes powerful and effective microprocessors and is well-known all over the world. It has tie-ups with the biggest computer makers and offers its chips to every one of them.
Intel’s Weaknesses – Intel SWOT Analysis
1. In excess of production: The HTML0 has the habit of overproducing semiconductor chips. This results in a flood of the market.
2. Is not an uncommon format: They are mostly used on personal computers.
3. Decreased profits: Intel has lost an enormous market share since 2000. The company’s profits aren’t high and continue to decrease. Brand value has decreased from $25.011 billion to $22.845 billion.
4. Service for countries in the developing world: While the service is rapid in developed countries like the UK or US however, the levels of service are lower, possibly due to the limited technology available in countries such as India.
Intel’s Opportunities – Intel SWOT Analysis
1. The Computer Era The market for computers is increasing and will continue to rise because the world is becoming increasingly digital. Intel is able to tap into this market and diversify it and grow its share of the market and revenue.
2. Smartphones: Smartphone is another segment that is on the increase. Intel is able to enter the market and develop chips to support the same.
3. Drones: Drones will become the future of surveillance, logistics, and many other tasks. These tasks can only be possible if the drones’ processors employed for them consume less energy and produce greater output, while also providing higher. Processing for drones is an excellent future area for Intel.
4. Autonomous automobiles: Just like Drones Automated cars are growing in popularity, a different segment that uses processors and is dependent on processors.
Intel’s Threats – Intel SWOT Analysis
1. Dependency: Dependence too heavily on a single product. If a competitor comes up with the same product Intel is in major bind and be left with no other product to depend on.
2. Competition: AMD is a extremely tough competitor, and continuously attempting to overthrow Intel’s market share. Other companies such as Dell, IBM and others are financially stable and boast great R7&D capabilities.
3. China: China is acknowledged as the main manufacturing center around the globe for all sorts of things, including electronics. Of course, the issue for Chinese products is their reliability. But, Chinese processors are making their mark more than ever before.
4. Price War: It is an ongoing price fight within this segment. Every company is striving to make chips that are less expensive per unit.
5. The new HTML0: The world is currently focusing on devices that are hands-free which is something that Intel is yet to expand its use.
Intel SWOT Analysis Template
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