SWOT Analysis Of HTC analyzes, HTC Corporation designs and manufactures handheld wireless telecommunications devices, otherwise known as smartphones, based on Google’s Android and Microsoft’s Windows Mobile operating systems. (HTC is a hardware platform development partner with Microsoft.) Originally a contract electronics manufacturer, the company now aggressively markets phones under its own brand. The HTC Dream was the first cell phone to feature the Android software operating system. Other devices include the Desire, Explorer, Rhyme, and Sensation. HTC’s phones are marketed by wireless communications carriers including T-Mobile USA. The company first made smartphones based on Microsoft’s Windows Mobile operating system, but in 2009 it started to make smartphones based on Android operating system.
Did you know?
HTC was the first company to use the Android OS!
T. Cho founded HTC in 1997. Initially a manufacturer of notebook computers, HTC began designing some of the world’s first touch and wireless hand-held devices in 1998. HTC started making Windows Mobile PDAs and smartphones starting from 2004 under the Qtek brand. Right now Google agreed to acquire most of HTC’s design team for $1.1 billion. Today, Google says it has completed the deal. Google says it’s getting about 2,000 engineers, designers, and support staff from the deal. The employees won’t have to relocate as Google already has extensive operations in HTC’s native Taiwan.
This can only be achieved through a firm with extensive knowledge, experience, and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities, and threats, it is necessary to conduct a SWOT analysis by HTC.
HTC At A Glance – HTC SWOT Analysis
Company: HTC Corporation
Founders: Cher Wang | Peter Chou | H. T. Cho
Year of establishment: 15 May 1997, Taiwan
CEO: Cher Wang
Headquarters: Taoyuan City, Taiwan
Employees (Dec 2020): 11,000
Ticker Symbol: HTCKF
Type: Public
Annual Revenue (Dec 2020): US$333 Million
Profit net income (Dec 2020): US$52 Million
Products & Services: Smartphones | VR headsets | Laptop | Application services | Application maintenance and support services | Mobile applications | Artificial Intelligence digital transformation | Data management and analytics | ERP
Company Website: www.htc.com
Top HTC Competitors
Competitors: Apple | Dell Technologies | Nokia | Huawei | BlackBerry | Motorola | Xiaomi | Samsung | Lenovo | Sony Ericsson | LG
HTC SWOT Analysis – SWOT Analysis Of HTC
SWOT Analysis Of HTC analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With HTC SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about HTC SWOT Analysis. Below Is The Detailed SWOT Analysis Of HTC.
HTC Strengths – HTC SWOT Analysis
1. The Strong Global Presence: HTC boasts a solid global presence, which eliminates the risk of being dependent on a few markets. HTC is a major player in major markets, including America, Europe and Asia-Pacific. The geographical coverage lets HTC to penetrate new markets.
2. The focus is on R&D: HTC has made significant investments in the field of research as well as development since its beginning. In the fiscal year ending in 2015. HTC spent around 11 percent of revenues on R&D. The extensive research and development capabilities of the company helped to build a robust range of product range.
HTC Weaknesses – HTC SWOT Analysis
1. Losing market share: HTC is far further behind the big players of the field like Apple as well as Samsung in terms of as market share. HTC’s market share is at 2%, and it is at 15 15th position globally. With the increasing competition via China, HTC is losing market share.
2. Poor performance in financial results: HTC’s global revenue decreased by 25% in the time period between FY2012 and FY2015. The declining the financial performances of HTC has impacted HTC’s long-term growth potential.
3. Competition is high, which results in price tensions: HTC has to face intense competition from several of the major players in the industry, and is therefore also susceptible to pricing pressures. HTC has reduced its average cost of sale (ASP) during recent years because of the increasing competition.
HTC Opportunities – HTC SWOT Analysis
1. The market for smartphones is growing: The global smartphone market has seen an explosive growth rate and projected to increase by 6-8% rate over 5 years. Smartphones are replacing tablets and laptops, and therefore, it’s an opportunity for HTC to grow the market share and revenues.
2. Robust need in 4G LTE There’s an rising demand for 4G LTE enabled mobile devices. According to estimates from industry experts the market is predicted to grow to $610.7 billion in 2019 , and the number of subscribers to 4G is forecast to grow at a rate of 31% between 2015 and 2020. HTC has introduced smartphones with 4G LTE capabilities on this market, and it is eager to capitalize on the projected growth in.
3. Markets in emerging countries: These emerging economies across the globe are becoming more technologically advanced, that creates a great chance for smartphone companies to profit from the demand that has been created and boost revenues and market share.
4. A positive outlook for the VR industry: Virtual reality is the future of the digitizing world. HTC has focused its efforts on the development of VR devices. It also entered into an alliance with Value and has launched HTC Vive the first VR device. HTC is expected to profit from the growing market demand of VR devices.
HTC Threats – HTC SWOT Analysis
1. Intense Competition: Intense competition within the field reduces market share, creates prices under pressure, and makes it more difficult for businesses to continuously develop and introduce new ideas on the market. Businesses must continuously develop to stay ahead of the curve and keep up with the competition market.
2. Rapidly evolving technologies: In the face of rapidly changing technologies, businesses that are impacted by the change are also required to be aware of rapid shifts in business. This will require investing a lot in R&D and making necessary adjustments as needed.
3. A decrease in ASPs impact margins: The increase in competition, as well as the emergence of new players create pricing pressures that affect firms. Pressures on pricing influence ASPs which then impact the operating margins of the firms.
HTC SWOT Analysis Overview Template
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