H&M SWOT Analysis 2024 – Hennes & Mauritz Retail Pvt. Ltd

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H&M SWOT Analysis analyzes, Hennes & Mauritz AB (H&M) is the second-largest clothing retailer worldwide, and for the reason that it has. In addition, the company’s rapid-fashion strategy has given it a significant advantage over its competitors and has been a major factor in its popularity. From a one-store Swedish company that was founded over 65 years ago to becoming a famous clothing retailer that has thousands of locations across six countries, it is possible to take many things about the advantages and flaws of H&M as well as the opportunities and threats to the company.

Did you know? 

While most retailers have a timeframe of approximately six to six weeks to create, design and launch new products from designers, H&M only takes two weeks from the time of design until release.

Hennes & Mauritz AB (H&M) group is a Swedish company engaged in designing and retailing of apparels and other accessories. H&M has operations in over 60 countries and also has a significant online presence. H&M is the second largest clothing retailer in the world and is renowned for its fast-fashion clothing.

This can only be achieved through a firm with extensive knowledge, experience and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities and threats, it is necessary to conduct a SWOT analysis by H&M.

H&M At A Glance – H&M SWOT Analysis

H&M SWOT Analysis Logo

Company: Hennes & Mauritz Retail Pvt. Ltd
Founders: Erling Persson
Year of establishment: October 4th 1947
CEO: Helena Helmersson
Headquarters: Stockholm, Sweden
Employees (Dec 2020): 177,000
Ticker Symbol: HM-B
Type: Public
Annual Revenue (Dec 2020): US$24.8 Billion
Profit net income (Dec 2020): $1.5 billion

Products & Services: Clothing | Accessories | Footwear | Cosmetics | Underwear | Sportswear | Home Textiles | Apparels

Company Website: hmgroup.com

H&M Competitors 

Competitors: Macy’s | Zara | UNIQLO | Gap | Boohoo | PVH | Abercrombie & Fitch | Arcadia | Fast Retailing

H&M SWOT Analysis – SWOT Analysis Of H&M

SWOT Analysis Of H&M analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With H&M SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about H&M SWOT Analysis. Below Is The Detailed SWOT Analysis Of H&M.

H&M Strengths – H&M SWOT Analysis

1. Effective Strategy: Fashion retail relies on selling strategies that are effective to increase the turnover of merchandise utilizes the fashion-forward model The company offers tables with designer designs that reflect the latest trends in design. This allows for rapid delivery of products from the table that is designed by a designer on the floor of the showroom.

2. Global Presence: H&M provides its products in5,076 stores in 74 markets across six continents. All the way from Europe through North America, Asia, Australia, Africa, and Latin America, the company’s global operations reduces the risk and increases Sustainability and stability.

3. Competitive Pricing: The price is important no matter what the item. The company is determined to be the best in its field. most sustainable fashion retail using the flexibility and affordability of the fashion-forward model to make high-quality items available for a price cheaper price .

4. Variety of Products: An array of merchandise is a draw for more buyers. From clothing to cosmetics, shoes, eggs boiled blankets, pots, candles and more The business’s unique brands such as Cheap Monday, H&M Home such as H&M Home, Cheap Monday, as well as ARKET provide a wide range of items.

5. Brands that are valuable: Since its beginning, H&M has adopted a focus on the customer in the management of its business. This has helped the company to establish an iconic brand. In the year 2019, it was ranked among the top companies. 58th most valuable brand all over the world.

6. Strong Online Channels: In the age of digital businesses that embrace and utilize the internet in a more efficient manner are in a major advantage has an impressive online presence, with an extensive audience on a variety of platforms. This is then funneled to drive sales via eCommerce

7. Efficient Supply Chain: Global corporations require a streamlined supply chain in order to communicate with consumers and suppliers more efficiently. The supply chain for H&M’s NextGen It is extremely efficient.

8. Community-centered approach: Taking the interest of communities in mind is an effective method to create a sustainable business. H&M has shut down its stores in the US to support protesters and is also focusing on helping the communities affected by the disease in Bangladesh.

H&M Weaknesses – H&M SWOT Analysis 

1. Overdependence on Outsourcing: Instead of producing in-house, H&M outsources most of its manufacturing to more than 900 independent suppliers in Europe as well as Asia. This is true for Asia and Europe. strategy is a factor in its success is that it places the company in the hands of its suppliers.

2. Controversial Products: In 2018, shoppers from all over the globe have boycotted H&M products because they promoted the concept of racism. The retailer employed a black child as a wear its hoodie, which featured the words ‘ Coolest Monkey in the Jungle .’

3. Uninspired Fashion: The problem of H&M’s fashion-forward model is its reliance to fashion trends established by big designers. This is a huge problem since fashionable people are drawn to fresh and innovative designs , but not the current fashion trends.

H&M Opportunities – H&M SWOT Analysis


1. Diversify Products: Retailers that offer a variety of goods are more solid and profitable and make more. H&M can boost its profit by Offerings that are diverse to include sportswear.

2. Exploit e-Commerce Fully: Comparatively to other retailers of fashion such as Zara, H&M is far from the utilization of e-commerce channels and the revenues generated from sales online. With more customers shopping online, the retailer will profit from the most effective use of the full potential of .

3. Focus on Emerging Markets: From Asia to Africa, the middle class is growing the middle class is growing emerging markets offers fashion stores like H&M with the most opportunity for expansion.

4. Expand by Acquisition and Mergers: To bypass barriers to entering certain markets, companies reap the advantages from mergers and acquisitions. H&M could expand into similar markets, such as secondhand clothing by acquiring as well as a merger another competitor on the marketplace.

H&M Threats – H&M SWOT Analysis

1. Impending Recession: While clothes are a necessity stylish designer clothing as well as footwear and underwear are luxury items. As Europe and the rest of the world slide into recession Fashion retailers such as H&M will suffer a drastic drop in sales and profits or even close shop.

2. Intense Competition: H&M is facing fierce opposition from old and new brands such as Zara, Macy’s, Gap, Boohoo, and so on. All competitors are looking to expand market share and decrease demand for H&M’s merchandise .

3. Increase in Counterfeits: The fashion industry is one of the highest percentage of counterfeit products . As the trade for fake goods around the world, profits from H&M’s top designer brands may be reduced in the near future.

4. Rising Operation Costs: Globally, the profits of retailers have been declining steadily in line within increase in the price of raw materials and labor . The rising costs of operations and production could hurt H&M’s financial viability.

5. Trade Tariffs: H&M has a significant portion of its production to Asia this makes it the perfect location for tariffs. Since it is an Swedish business, H&M can be targeted by the UK after Brexit.

6. Global Pandemic: The growth of multinational companies such as H&M depends on the constant flow of raw materials as well as final products. The lockdowns and quarantines in the event of a pandemic that is afoot could interrupt the flow of goods and affect H&M’s revenue or profits.

H&M SWOT Analysis Template

H&M SWOT Analysis Template

This is the SWOT report that H&M has done. Please let us know if you have additional suggestions to add.

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