Did you know? Gucci created Gucci as a saddlery shop in Florence in 1906. His initial plan was to monetize his craftsmanship in leather goods by selling saddles and bags to horseback riders.
Gucci is one of the top brands in the world. It is an Italian brand. Gucci is popular for their designs in the fashion industry. Most of their designs are both timeless and innovative. They created so many social media trends by making revolutionary designs. This brand can turn the fashion industry upside down. There are so many unknown facts about Gucci.
This can only be achieved through a firm with extensive knowledge, experience and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities and threats, it is necessary to conduct a SWOT analysis by Gucci.
Gucci At A Glance – Gucci SWOT Analysis
Founders: Guccio Gucci
Year of establishment: 1921, Florence, Italy
CEO: Marco Bizzarri
Headquarters: Florence, Italy
Employees (Dec 2020): 947
Ticker Symbol: GUCG
Annual Revenue (Dec 2020): EURO€7.44 billion
Profit net income (Dec 2020): EURO€2.14 billion
Products & Services: Watches | Shoes | Ready-to-wear apparel | Jewelry | Bags | Accessories
Company Website: www.gucci.com
Gucci SWOT Analysis – SWOT Analysis Of Gucci
SWOT Analysis Of Gucci analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With Gucci SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about Gucci SWOT Analysis. Below Is The Detailed SWOT Analysis Of Gucci.
Gucci Strengths – Gucci SWOT Analysis
1. Brand value: In the year 2020 the brand value of Gucci was valued at approximately 17.63 billion U.S. dollars. In comparison, the brand’s valuation was 10.19 billion U.S. dollars in 2019 (Sabanoglu, 2020).
2. Product portfolio: Gucci has a wide product portfolio, which is one of the major advantages of the company. Gucci is an ultra-premium lifestyle brand that comprises of ready to wear products, jewelry, handbags, shoes, watches, shoes, and other accessories, with a wide list of products in each product category, which suits men, women, and kids.
3. Distribution & supply chain: Gucci has an exclusive supply chain & distribution network Gucci’s supply chain, logistics, and information systems to make them more agile, responsive, and capable of absorbing rising demand over the long term and endorsing the omnichannel model. The Group supports the brands by providing expertise, exercising its power as a group to exert influence, improving supply chain reliability, and opening up access to distribution networks, as well as enhancing the client experience, especially in digital channels. It also encourages the Houses to share best practices to drive innovation.
4. Gucci’s retail network: As of 2020, Gucci was the fourth most valuable luxury brand in the world, with a brand value of about 27.2 billion U.S. dollars. The majority of Gucci’s revenue is from leather goods such as handbags and wallets, followed by shoes and ready-to-wear clothing. Although it is a European brand, there are currently 212 Gucci stores operating in emerging countries worldwide.
5. Partnership and innovative companies: Gucci reinforced its global digital footprint, establishing key partnerships with innovative companies and emerging platforms. In December 2020, Gucci and Alibaba Group announced the opening of the Gucci flagship store on Alibaba’s Tmall Luxury Pavilion, an exclusive platform dedicated to the world’s leading luxury and fashion brands. Based on a concession model, the new Tmall Luxury Pavilion Gucci flagship store builds on an existing strategic digital ecosystem in China established by Gucci over the past few years, with its Chinese website, gucci.cn, launched in 2017, and a strong presence on all the market-relevant social media platforms.
6. Guccifest: Guccifest is Gucci’s fashion week announced by the brand, Guccifest allows Gucci to do whatever it wanted, whenever it wanted, for however long it wanted, instead of trying to squeeze into a limited time slot in fashion weeks like Milan Fashion Week. It is also the platform to screen fashion films highlighting the works of 15 independent young designers. Gucci managed to conduct the show even when the future of which is a giant question-mark because of the pandemic.
7. Sustainability: Gucci has been focused on reducing its footprint across the supply chain through low-impact alternative and sustainable materials, sustainable sourcing, and manufacturing efficiencies. For this ambitious reduction strategy, Gucci is innovating circular approaches to waste less and minimize the House’s use of new raw materials. Gucci’s “Scrap-Less” methodology has significantly reduced the environmental impact of its leather production when compared to traditional methods. By simply trimming the hide to size before tanning, Gucci can process only what is needed while reducing the amount of water, energy, and chemicals required to treat the material and the resulting waste. Gucci also upcycles leather and textile waste generated during manufacturing through its “Gucci-Up” program, which led to the reuse of around 11 tons of leather scraps and saved approximately 4,500 tons of CO2 in 2018. Gucci was the first luxury brand to utilize ECONYL’s ®recycled and regenerated nylon fiber derived from fishnets, carpets, and textile waste in its ready-to-wear pieces.
Gucci Weaknesses – Gucci SWOT Analysis
1. Revenue decline: Gucci’s revenue declined to €7,440.6 million in 2020, down 22.7% as reported and 21.5% on a comparable basis. Sales generated in directly operated stores fell 19.5% on a comparable basis, with a significant improvement in the second half (down 5.9%).
2. Quality issues: Gucci’s growth is slowing, and while the Gucci look has been a barn-storming success, the reality of the product and its quality issues is the reason for turning off many consumers. many consumers have been disappointed by the quality of the product.
3. Faced bounce back: Gucci had to face accusations of racial insensitivity after it released an $890 sweater with a turtleneck resembling blackface. The sweater, which featured a pull-up collar with a cutout for the mouth and bright red around the lips, many African-American celebrities, including director Spike Lee, through their social media accounts urged their followers to boycott the brand.
4. Controversy of straitjackets: Gucci Spring Summer 2020 ready-to-wear show in Milan were models down the runway wearing white straitjackets and institutional-looking uniforms. These looks are not good to be sold as this referred to hospital clothes. This will temporarily affect the business globally, while retail is suffering.
Gucci Opportunities – Gucci SWOT Analysis
1. Chinese market: According to a 2018 study by global management consultancy Bain & Company, the size of the global luxury market is USD 1.4 trillion. The luxury consumers are distributed across the global markets, with 33% luxury spend contribution from consumers in China. China also came in top in luxury spending growth globally, with 26% growth from 2017 to 2018. The global luxury market is forecasted to grow at an annual rate of 3 to 5% until 2025, with Chinese consumers contributing to 46% of global luxury spending. The wealthy Chinese households are of course powerful drivers of growth for luxury and the prime target for luxury brands. With the prevalence of international Chinese consumers, luxury companies like Gucci can globalize their marketing strategies to cater to Chinese tourists. Effective methods can include employing Mandarin-speaking staff and providing Chinese payment options in stores around the world. Luxury companies now have to maintain consistency, excellence, and exclusivity in their products and retail locations around the world. However, brands like Gucci now have the opportunity to provide unique shopping experiences for Chinese consumers abroad that they cannot get at home.
2. Digital fashion: Recently the future of fashion is happening online, and brands like Gucci can adjust how they create and sell clothing to make it work in a digital world. With more shoppers taking advantage of online shopping, fashion retailers have to follow suit. Aside from changing Covid-19 restrictions, consumers increasingly prefer the convenience and speed of online shopping. Gucci can also utilize technology like AR and VR to allow consumers to “try on” items digitally from the comfort of their own homes.
3. Future of bio fabrication: The performance and sustainability aspects of materials are important driving factors behind adopting new materials. The combination of bioprinting and nano-bio materials paves the way for unexpected opportunities in the bio fabrication scenario. The companies like Gucci can adopt proprietary fermentation-based technologies which can be made without harming the environment or the animals. Sustainability is a way of living and stands strong only when it unites the Society, Planet, and Good Business Practices. When coupled with innovative technologies, it can be a great tool of success for Gucci, as it holds the potential of making our society more open and informed.
Gucci Threats – Gucci SWOT Analysis
1. Competition: Many luxury brands like Gucci are feeling the pain from competition arising from lower-priced premium brands that may offer comparable quality without the high price tag. The growth of low-end retail has hurt the high-end. Even consumers with the budget to afford better have traded down.
2. Developed economies and emerging markets: The companies should act with extreme caution they should pay particular attention to monitoring potential frictions between developed economies and emerging markets. Situations that, together with the increased risk of a possible recession, have already led many companies to develop resilience guides and contingency plans with which to mitigate macroeconomic and geopolitical instabilities and trade tensions.
Gucci SWOT Analysis Template
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