Google SWOT Analysis 2024 – Google Inc.

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Google was established at the end of 1998 with Larry Page and Serge Brin in California, USA. The two formed a huge technology company as part of a research project studying at Stanford University. Since then, the business has grown exponentially and is now an industry leader in mainstream media. Here we will discuss Google SWOT Analysis

Google Fun Fact:

Did You Know? Founder Of Google Sergey Brin and Larry (Lawrence) Page met by chance.

As of October 2, 2015, Sundar Pichai is the CEO of Google.

The world’s largest search engine has changed the way we use technology. It has made life simpler. The only thing you need to collect data is a click. Google continues to show technological advancements with its revolutionary operations.

It has transformed the world economy. Customers, companies, consumers and everyone else are now able to access data about their businesses at any time and from anywhere.

Google At A Glance – Google SWOT Analysis

Google SWOT Analysis

Company: Google Inc.
Founders: Sergey Brin | Larry Page
Year of establishment: September 4, 1998
CEO: Sundar Pichai
Headquarters: Mountain View, California, USA
Employees (2024): 1,39,000
Ticker Symbol: GOOGL(Class A) and GOOG(Class C)
Type: Public
Annual Revenue (Dec 2020):USD $161.86 Billion
Profit net income (Dec 2020):USD $34.34 Billion

Google Products & Services: Android Auto Android messages Android OS Calendar Google Chrome Web Store | Chromebook | Chromecast | Forms | GBoard Gmail, Finance and Earth Google Cast | Google Classroom | Google Cloud | Google Pay | Google Play Google Store | Google Street View | Google Wi-Fi Google for Education | Google + Google | YouTube

Company Website:

Google Competitors 

Competitors: Microsoft’s Bing| AOL | Baidu | Verizon | Yahoo | Ali Baba Group | Ask | Yandex | Apple (application and mobile) | Amazon (product queries) WebMD ( health-related inquiries) (health queries) Facebook | Twitter | LinkedIn (job queries) | Disney | Netflix (video services)

Google SWOT Analysis – SWOT Analysis Of Google 

SWOT Analysis Of Google analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With Google SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about Google SWOT Analysis.

Google’s Strengths – Google SWOT Analysis

  1. “King of the Online Search: Google is the undisputed king in the search engine industry on the internet. Statista states that as of June 2020 Google had the market share of 86.86 percent for desktop searches around the world.
  2. Incomparable Till the present, there is no rival that has even come close the position of HTML0 and achieving its market share in the search engine. The closest competitors to Google is Bing (with 6.43 percent), Yahoo (with 2.84 percent) along with Baidu (with 0.68 percent) market share on the desktop search engines around the world.
  3. Most Popular brand: Google is a well-known brand throughout the world. In Forbes, ” the world’s most valuable brand list,” Google is listed at the number 2 spot, just behind Apple.
  4. Brand Value in 2019 the value of Google’s brand Google will be $207 billion according to the Forbes brand value list.
  5. Search queries: This powerful brand handles greater than 40,000 searches per second this is equivalent to around 3.5 billion search queries every day. It is the largest traffic generator, and is able to offer the distinct advantage over its rivals like Bing, Yahoo, Baidu.
  6. high revenue: The huge revenue of $161.86 Billion (2019) that Google has earned through advertising has enabled its growth.
  7. Flexibility: Google has successfully adapting mobile and Android technology, giving it possibility of competing directly with Apple’s iPhone.
  8. Fast Growth: Google is one of the fastest growing companies around the globe. In 2001 Google had less than 300 employees. Then, it was able to grow 10 times up to 3,000 in 2004. Then, it increased by 10 times to 32,470 in 2011 and then more than doubled to 61.814 by the year the year 2015. By the year 2018, Google had more than 98,000 employees. The number of employees it grew by more than 20,000 , to more than 118,899 in December.

Google’s Weaknesses – Google SWOT Analysis 

  1. Policy on Privacy: Google has been criticized by a variety of experts due to its overreliance on privacy, particularly when it comes to obscuring information regarding algorithms. Google has taken action to respond to the accusations.
  2. Overdependence on Advertising: Google’s overdependence on advertising has led to speculation about the future of the company. In 2019, the company generated 83.9 percent out fits total revenues from projects that rely on advertising. The advertising industry is highly competitive, and cyclical. heavily influenced by macroeconomic conditions.
  3. Boycott of Google and YouTube by the major advertisers: Major brands boycotted Google along with YouTube after they realized that their advertisements were being shown alongside hate-filled, extremist content. This has affected Google’s image. The companies who boycotted the search engine and the video platform comprised Johnson & Johnson, AT&T, and Verizon in the U.S, L’Oreal, HSBC, RBS, the BBC as well as The Guardian paper, British retailer Marks & Spencer, Lloyd’s of London in the U.K and Audi, Havas, Tesco, Volkswagen, Sainsbury. As well as Sainsbury and others, the British government also boycotted.
  4. Unfair Business practices Since it is the most frequently used internet search engine Google makes use of this position unfairly to block the introduction of new players in the field. Within the U.S., the company was recently sued for collusion with Apple to become its the default engine for Apple’s web browser.
  5. Privacy breach: In Europe, Google was ordered to pay $57 millions by France’s highest court for breaking E.U.’s online privacy rules.
  6. Failed on the Social Media Revolution: Before the rise of social media giants such as Facebook and Twitter many users depended on Google to get the most current information digitally. Nowadays, users can get access to the latest news through social media sites. To safeguard its interests, Google has tried to launch a number of social media platforms, but with no success like Google Plus along with Shoelace that didn’t gain much momentum and eventually forced Google to shut them shut down.
  7. Poor Pricing strategy: On June 30, 2020 Google increased its subscription cost of the YouTube TV service from $49.99 to $64.99 per month. According to Google the increase of $15 (30 percent) represents the growing price of content, but many critics believe that the rise is not reasonable. Many streaming services such as Netflix, Disney+ and Peacock have more video content than the TV channels that are offered by YouTube and cost between $5 to $15. Google may lose a large portion of its 2.25 million YouTube users because of the cost hike.
  8. employees protest The majority of consumers do not like businesses that promote evil and oppression in society or work with oppressors. In June of 2020 over 1600 Google employees demanded that the company cease offering G-suite services to police agencies in the backdrop of the Black Lives Matter protest.

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Google’s Opportunities – Google SWOT Analysis

Google SWOT Analysis

  1. Wearable Market In November of this year, Google has acquired Fitbit for $ 2.1 Billion to be able to compete with Apple as well as Samsung within the lucrative and expanding market for wearable (smartwatch as well as fitness bands) market.
  2. Android OS One of the biggest chance for Google is its observable efforts to improve developing the Android Operating System offer. It has increased its chances to compete directly against Apple iOS.
  3. Google Glasses as well as Google Play: Google is ready to launch its recently launched Google Glasses as well as Google Play. This could boost the progress of Google and develop.
  4. Cloud Services The fiscal year of 2019 saw around 5.5 percent ($8.9 billion) of Google’s annual revenues came from its Google Cloud Platform (GCP) and its services. Google is placing huge bets on its cloud services in order to expand its income stream.
  5. Remote Work Recent events have boosted demands for remote work solutions significantly as Microsoft as well as Zoom earning billions of dollars from their video-calling services. Google is already taking steps to take advantage of the need for remote solutions. Google has in recent times included video call features, as well as other collaboration tools to Gmail to draw companies looking to allow their employees to work remotely or from their homes.
  6. Service expansion to Emerging Markets: Emerging economies have growth potential. As of July, 2020 Google extended its cloud-based services in order to provide the first high-speed commercial internet. The service was launched in Kenya and utilized balloons to offer low-cost 4G internet to communities with limited coverage located in Kenya. East African nation.
  7. Cloud Store: With its cloud-based storage and cloud services cloud computing could play an important role in Google’s corporate. Google has launched a brand new storefront that is cloud-based and accessible for all companies. In keeping with this, the company teamed up together with MobileIron, Inc. to connect their cloud Orbitera marketplace with the MobileIron’s application distribution, security, and analytics capabilities.
  8. Non-advertising Revenue: Google needs to adopt an diversification approach and strive to create an entirely non-ad business Model. Google has been working on this strategy and has launched paid services like Google CloudYouTube TV subscriptions, Google Play (sales of apps), Hardware (Nest, Pixel phones, Fitbit) and more.

Google’s Threats – Google SWOT Analysis

  1. A decline of market share: According to data obtained from EMarketer the Google’s US digital advertising revenue is predicted to show decreases in market share. It was 38.8% (2017), 37.2% (2018), 36.2% (2019). This is due to the increasing competitors between Facebook, Amazon, Instagram and Snapchat for market share of advertising.
  2. Genre Bias: A Google memo released by its boss James Damore highlighting its diversity policy has ignited a fierce discussion about gender bias and freedom of speech within the company.
  3. Modification of information: Google has received a lot of criticism for its supposed collaboration with China on a censored internet project for a search engine (Dragonfly).
  4. Contradictions with Antitrust: Google has been implicated in antitrust disputes for a long time by US as well as EU legislators. It was in the past that EU Antitrust authorities handed down five million Euro fine that Google has attempted to fight.
  5. Censorship Policy Google has not been able to ward off backlash regarding its censorship policies. A lot of leakers have started leaking information about its ideological, political views.
  6. Rivals: The primary threat that Google has to face is its rivals Facebook along with Amazon. The two rivals are slowly catching up to Google. Their latest innovations and rising popularity may make them look more attractive to Google.
  7. Economic Uncertainty resulting from Pandemic Recent events have damaged the earnings and operations of a variety of companies including Google. It is expected for Google’s gross U.S. advertising revenue will fall by 5.3 percent and 5.3%, respectively, in the very first instance since 2008’s recession. Its net U.S. advertising revenues were $41.8 billion in the year 2019 However, it is predicted to fall to $39.58 billion by 2020. Uncertainty in the economy is threatening Google’s Revenue and profit.
  8. Anti-encryption campaign to cut down on Child Abuse: In the last couple of years the number of children’s online abuse pictures have shot up from just a few thousand each year to tens or millions. Many organizations and governments insist on the end of encryption technologies to ensure that children who are exploited online are exposed quickly. Even even though Google has pledged to make it a standard the disclosure of those responsible the government and child welfare organizations insist that Google as well as other tech giants must end the use of encryption technologies. Without anonymity for online users, Google can lose customers.
  9. Tensions in China: Google had planned to offer cloud services within China however, it was forced cancel the idea due to increasing political tensions. If political tensions are expand to other regions of the globe, it could be a problem for the global operation of Google.


Google’s SWOT study of Google highlights the strengths of its competitors, their weaknesses, opportunities and threats of the most popular internet-based search engine. Google’s popularity Google makes it able to earn massive earnings.

The search engine continues increasing every year and innovating its technology. If Google takes care of its weaknesses and weaknesses, no other competitor can compete with or even beat the performance of this company.

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