Exterior signs are an essential aspect of business branding and visibility, and nowhere is this more important than in the healthcare industry. For hospitals, clinics, and medical practices, exterior signage can be used to create a strong first impression and communicate important information to patients and visitors. In this article, we will explore the importance of exterior signage in healthcare and how it can be used to enhance branding and patient experience for businesses in Boston and Cambridge.
1. Types of Exterior Signs for Healthcare
a) Monument signs
Monument signs are a popular choice for healthcare businesses as they provide a strong first impression and improve visibility on busy streets. They can be customized with a business’s logo, message, and contact information. For example, Massachusetts General Hospital in Boston uses a combination of monument signs, illuminated channel letters, and wayfinding signs to create a welcoming and cohesive experience for patients and visitors. The signs feature the hospital’s logo and colors and are strategically placed to guide visitors throughout the facility.
b) Wayfinding signs
Wayfinding signs are critical for healthcare businesses as they help patients and visitors navigate large facilities and find their way to different departments and offices. Wayfinding signs can be customized with specific colors, symbols, and graphics to create a consistent and cohesive look. For example, Beth Israel Deaconess Medical Center in Boston uses a combination of monument signs, electronic message centers, and wayfinding signs to create a clear and welcoming experience for patients and visitors. The signs feature the hospital’s logo and colors and are customized to reflect the modern and innovative approach to healthcare.
c) Electronic message centers
Electronic message centers are a powerful tool for healthcare businesses as they can be used to communicate important information to patients and visitors in real-time. They can display messages about parking, wait times, and emergency alerts. For example, Cambridge Health Alliance in Cambridge uses a combination of illuminated channel letters and wayfinding signs to create a cohesive and professional look. The signs feature the practice’s logo and colors and are designed to be highly visible and easy to read.
d) Illuminated channel letters
Illuminated channel letters are a great way to create a bold and eye-catching display that improves visibility and enhances branding. They can be customized with a business’s logo, message, and colors. For example, Boston Children’s Hospital in Boston uses illuminated channel letters to create a strong and recognizable branding presence. The letters feature the hospital’s logo and are strategically placed to be visible from a distance.
2. Importance of Exterior Signage in Healthcare
Exterior signage plays a critical role in healthcare by creating a strong first impression and communicating important information to patients and visitors. By using the right types of signage, healthcare businesses can enhance their branding and patient experience. According to a study by the Sign Research Foundation, exterior signage can increase sales by up to 7.7% and improve customer perceptions by up to 84%.
3. Benefits of Custom Exterior Signs in Healthcare
Custom exterior signs offer a unique opportunity for healthcare businesses to differentiate themselves from competitors and create a strong first impression on patients and visitors. By incorporating specific design elements that reflect the brand identity and values of a healthcare business, custom signs can help enhance the overall patient experience.
Some of the benefits of custom exterior signs in healthcare include:
a) Improving Wayfinding
Custom exterior signs can be designed to provide clear and concise directions to patients and visitors. By including specific symbols or graphics, custom wayfinding signs can help people navigate complex medical facilities with ease. For example, hospitals and clinics can use custom exterior signs to label specific departments or services, such as radiology or emergency services, helping patients and visitors easily find their way.
b) Enhancing Branding
Custom exterior signs are a great way for healthcare businesses to showcase their unique brand identity and differentiate themselves from competitors. By incorporating specific colors, fonts, and logos into their signage, healthcare businesses can create a cohesive and professional image that reflects their values and mission. For example, a pediatric clinic can use custom signs with playful and colorful designs to create a welcoming environment for children.
c) Increasing Visibility
Custom exterior signs can also improve the visibility of healthcare businesses in crowded or high-traffic areas. By incorporating eye-catching designs and lighting features, custom signs can grab the attention of passersby and potential patients. For example, a hospital located on a busy street can use illuminated channel letters to create a bold and memorable display that enhances visibility and attracts patients.
4. Case Studies of Effective Use of Custom Exterior Signs in Healthcare
Let’s take a closer look at some examples of healthcare businesses in Boston and Cambridge that have effectively used custom exterior signs to enhance their branding and patient experience.
- Dana-Farber Cancer Institute: Dana-Farber Cancer Institute is a comprehensive cancer center located in Boston that has effectively used custom exterior signs to enhance its brand identity and improve wayfinding. The institute uses a variety of custom signs, including monument signs and wayfinding signs, that incorporate the institute’s distinctive color scheme and logo. The signage is strategically placed throughout the facility to help patients and visitors navigate the complex medical center.
- Mount Auburn Hospital: Mount Auburn Hospital is a teaching hospital located in Cambridge that has effectively used custom exterior signs to enhance its branding and visibility. The hospital uses illuminated channel letters to create a bold and dynamic display that attracts attention and enhances visibility. The signage also features the hospital’s logo and colors, creating a cohesive and professional image that reflects the hospital’s commitment to patient care.
- Harvard Vanguard Medical Associates: Harvard Vanguard Medical Associates is a medical practice located in Boston that has effectively used custom exterior signs to enhance its branding and visibility. The medical practice uses a combination of monument signs and wayfinding signs that feature the practice’s distinctive logo and colors. The signage is strategically placed throughout the facility to help patients and visitors navigate the complex medical center and create a welcoming environment.
Custom exterior signs are an essential aspect of branding and visibility for healthcare businesses. By incorporating specific design elements that reflect a healthcare business’s unique brand identity and values, custom signs can help enhance the overall patient experience. Improving wayfinding, enhancing branding, and increasing visibility are just a few of the benefits of custom exterior signs in healthcare. At FASTSIGNS Woburn, MA, we offer a wide range of custom exterior signage solutions for healthcare businesses in Boston, Cambridge, and throughout northeastern Massachusetts. Our team of experts can help you design and install custom signs that meet your specific needs and comply with ADA regulations. Contact us today to learn more about how we can help you enhance your branding and improve your patients’ experience with custom exterior signs.