Burger King SWOT Analysis Analyzes, Burger King has operated for more than 65 years in the fast-food industry for more than 65 years. Starting with humble beginnings in Florida to becoming one of the biggest fast food chains worldwide, Burger King SWOT analysis will help you understand the factors that make a difference in business. Since opening first restaurant in November 2014 the company has used a well defined restaurant roll out and development process with the aim of growing quickly consistently and efficiently into a pan-India QSR chain and capitalizing on the growing market opportunity in India for QSR restaurants.
Did You Know? Sarah Michelle Gellar promoted Burger King as a kid.
According to the company, Burger King was started in 1954 by James W. McLamore and David Edgerton in Miami. Other sources, however, trace Burger King back to Insta-Burger King, a venture founded in Jacksonville, Florida, by Keith Kramer and Matthew Burns in 1953. Burger King was created in 1957 by James McLamore and originally sold for 37 cents. McLamore created the burger after he noticed that a rival restaurant was having success selling a larger burger. Believing that the success of the rival product was its size, he devised the Whopper.
This can only be achieved through a firm with extensive knowledge, experience and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities and threats, it is necessary to conduct a SWOT analysis by Burger King.
Burger King At A Glance – Burger King SWOT Analysis
Company: Restaurant Brands International Inc.
Founders: James McLamore | David Edgerton
Year of establishment: 1954, Miami, Florida, United States
CEO: José Cil
Headquarters: Miami, Florida, United States
Employees (Dec 2020): 34,248
Ticker Symbol: BKC
Annual Revenue (Dec 2020): US$1.6 Billion
Profit net income (Dec 2020): US$823 Million
Products & Services: Burgers | Chicken and fish | Sides | Salads and veggies | Beverages | Sweets/Desserts
Company Website: www.bk.com
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Burger King SWOT Analysis – SWOT Analysis Of Burger King
SWOT Analysis Of Burger King analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With Burger King SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about Burger King SWOT Analysis. Below Is The Detailed SWOT Analysis Of Burger King.
Burger King Strengths – Burger King SWOT Analysis
1. World Presence: Burger King has 18,838 locations spread across more than 100 countries around the world. It is the sixth largest fast-food restaurant chain worldwide, and serves over the 10 million people who visit every day. The company’s global reach is unquestionably a significant strength.
2. Successful Strategies: Businesses that implement successful management strategies constantly find ways to improve their operations and remain up to date with developments in the market. After years of stagnation, Burger King appointed 32-year-old Daniel Schwartz as CEO to transform the chain into something new and exciting. The young and innovative CEO reenergized the chain and turned it around within just a few years.
3. The Strong Franchise Model: Today, 90 percent of Burger King is franchised with over 15,000 restaurants operated by franchisees. To be a franchisee you need to pay an annual fee of $45,000 as well as a minimum amount of $317,100 as an initial investment. It’s the cheapest franchise.
4. Large Variety: Burger King offers various international and local menu items that will please anyone who is who is away from home. From bacon-infused buns to Whoppers with plant-based bases and grilled burgers tartines with taro, poutine-covered fries and desserts, drinks chicken items and many others, it is known by its large variety of items.
5. Innovative Products: Burger King always reinvents itself and re-invents itself by introducing new and innovative products. The company introduced sandwich recipes made of plant matter known as the Impossible Whopper, which attracted new customers, and also helped the company beat its the 2 2nd quarter earnings expectations in the year 2019.
6. Ingenious Marketing: Effective marketing must shock the viewer to the core and stay in their mind for the rest of time. Burger King recently released a disgusting ad that shows a preservative-free hamburger deteriorating over the course of three months. The ad’s attention-grabbing nature ensures consumers will identify the brand as being 100% natural.
7. Better than competitors: While Burger King isn’t the most healthful food option available however, it does offer more nutritious options that competitors..
Burger King Weaknesses – Burger King SWOT Analysis
1. Overdependence on the US Market: About 44.0 percent of Burger King’s locations are located within the US and contributed $9.2 billion to its revenues. The company is exposed to nearly half its revenue stream to any issues that may arise in any challenges in US marketplace.
2. Misleading advertisements: In the current healthy society, false advertisements regarding the ingredients in products undermine confidence and deter customers from buying. Burger King was recently reprimanded for saying that their Whopper was vegan-friendly, yet it prepared using eggs-based mayonnaise.
3. Over-Franchising Although Burger King’s franchises have been well controlled to date, fast franchising can be detrimental to the viability of the business model. For example, Subway’s dispute with its franchisees illustrates what’s to come to Burger King.
4. Unstable: Any time the direction and control of a business change ownership, the continuity of its operations can be affected. Burger King is a prime example. management of Burger King has changed ownership six times, with Restaurant Brands International taking ownership just a few years ago.
5. Negative publicity and controversy: From feeding its customers horsemeat , offering vegans and non-vegans Whoppers and many more, every controversy and negative publicity can erode the trust of the customers.
6. Low value: Customers are seeking value for dollars. However, Burger King offers poor value, from the lowest to the highest priced hamburger. This is the reason why Burger King does not have an long-term customers and its customers have the option to go to other eateries when it’s more comfortable.
Burger King Opportunities – Burger King SWOT Analysis
1. Enhance Market Presence: A strong market presence will ensure that every consumer is able to access a location instead of another competitor. Burger King understands the opportunities that are provided by having more outlets. it plans to increase its number by 26,000 to 4000 locations.
2. Enhance Plant-Based Options: Burger King’s profits grew by more than 30 percent following the launch of the healthier version of its sandwich, known as Impossible Whopper. Burger King can capitalize on the growing demand for healthier meals by introducing more plant-based alternatives to the menu.
3. Diversify Portfolio: In lieu of focusing solely on restaurant operations, Burger King can diversify its portfolio beyond the restaurant industry. For example, it could launch a grocery shop instead of using other outlets to sell Whoppers from its plants.
4. The focus is on emerging economies: From Asia to Africa and to the Middle East, and Latin America, emerging economies provide markets that are not saturated and an enormous chance of growth.
5. Burger King is asking to place an order at McDonald’s: In an effort to revitalize the restaurant industry Burger King has sent out an announcement on Twitter asking customers to make orders from McDonald’s. Here’s an official Tweet by Burger King UK:
Burger King Threats – Burger King SWOT Analysis
1. The Global Depression: Food is vital, people tend to limit eating out in periods of economic difficulties. Already, a few Burger King franchisees have declared bankruptcy or are in receivership.
2. Stiff competition: From McDonald’s, KFC, Subway, Dominos and many other chains, Burger King is facing tough competition in the United States and internationally. The company is involved in a fierce “Burger Wars,“ and has the market’s share of profit as well as long-term viability at stake.
3. Rising Health-Consciousness: The number of health-conscious consumers is increasing rapidly yet most of the foods offered by Burger King contain fats, animal products, and are categorized as unhealthy. If a competitor has healthier alternatives, health-conscious customers are able to make a mass shift away to Burger King in an instant.
4. Strict Regulators: Governments across the world are struggling to pay the cost of managing and treating life-threatening ailments that are caused by unhealthy food choices. Authorities could enact laws that target fast-food chains such as Burger King to reduce unhealthy foods.
5. Price Increases for Farm products: Growing the population, coupled with the rapid growth of urbanization is driving up demand for farm products that are fresh and the supply is declining. The shortage of beef that is fresh has resulted in higher costs and is threatening Burger King’s profit margins and the sustainability of Burger King.
6. Global Pandemic: Every business that asks its customers to leave their homes to eat in public places is at risk to the spread of the disease. Certain Burger King franchisees have gone under, while others are trying to raise enough money to pay for rent.
Burger King SWOT Analysis Overview Template
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