Did You Know?
AT&T is the second-largest donor to U.S. political campaigns and the top American corporate donor, contributing more than $47.7 million since 1990.
AT&T was originated from the Bell telephone company. The telephone company was created by Alexander Graham Bell, gardener Greene Hubbard, and Thomas Sanders. AT&T was established in 1885. The exact date is December 31, 1885.
This can only be achieved through a firm with extensive knowledge, experience and innovative strategies. To determine the strengths of the company potential, weaknesses, opportunities and threats, it is necessary to conduct a SWOT analysis by AT&T.
AT&T At A Glance – AT&T SWOT Analysis
Company: AT&T Corporation
Founders: Alexander Graham Bell | Gardiner Greene Hubbard
Year of establishment: 5 October 1983, Delaware, United States
CEO: John T. Stankey
Headquarters: Dallas, Texas, United States
Employees (Dec 2020): 2,30,000
Ticker Symbol: T
Annual Revenue (Dec 2020): US$171.8 Billion
Profit net income (Dec 2020): US$85 Billion
Products & Services: Mobility Services | Network Services | Internet of Things (IoT) | 5G | Cybersecurity | Cloud Services | Voice & Collaboration | DIRECTV FOR BUSINESS
Company Website: www.att.com
Top AT&T Competitors
Competitors: Comcast | Charter Communications | Vodafone | Deutsche Telekom | T-Mobile USA | Frontier Communications | Verizon | Nippon Telegraph | Frontier Communications | Windstream | Sprint | Telephone Corporation
AT&T SWOT Analysis – SWOT Analysis Of AT&T
SWOT Analysis Of AT&T analyzes the brand based on its strengths weak points, weaknesses, opportunities, and threats. With AT&T SWOT Analysis it is clear that the advantages and disadvantages are internal factors, while threats and opportunities are external elements. Here we are going to talk about AT&T SWOT Analysis. Below Is The Detailed SWOT Analysis Of AT&T.
AT&T Strengths – AT&T SWOT Analysis
1. The Brand Value: AT&T is ranked 7 in the list of Brand Finance. Its brand value is at $59.904 billion. That gives the company a large advantage.
2. Telecom Industry rankings : Within the Telecom sector, the company ranks 2 2nd globally. This is an enormous positive for the company and shows the extent of its coverage.
3. Market Leader: AT&T is well-established and is the market leading company in its sector. It holds an overall market share of 34 percent within the US.AT&T has 120.6 million wireless customers, 19.9 million access line subscribers as well as 16 million broadband customers at the time of FY2014.
4. Business Portfolio: AT&T caters to both customers or government entities. There is a wide variety of their portfolio, which decreases risk and dependence on one particular segment.
5. Architecture: They have a huge network of wireless and wired access capabilities, the world’s most advanced Internet protocol backbones. This gives them a competitive edge over their rivals in regards to the seamless delivery of services. It is the AT&T world-wide backbone network is able to handle approximately 82.8 petabytes worth of in a typical day of business. The network is used by over 16.5 million broadband users to meet their various communications requirements.
6. Wireline alternate usage: AT&T have made their wireline customers take advantage of newer services that the company offers, with advanced IP-based solutions like Ethernet and virtual private networks extremely high speed internet access, and Internet services that are managed. This generates them income in the age of wireless.
AT&T Weaknesses – AT&T SWOT Analysis
1. The financials of the company: AT&T has reported losses that was $11.746 billion. It was a decline of 65.9 percent over the previous year. This is a massive drop in the company’s financials and is a concern for the business.
2. Decrease Voice Calls: In this day and modern age of speedy internet, users have turned to video calls. Voice calls continue to go down. The number of voice connections for AT&T decreased from around 18.6 millions in the year 2012, to just 14 millions in the year 2014. This decrease stifles the earnings of the company.
AT&T Opportunities – AT&T SWOT Analysis
1. Acquisitions: Inorganic growth The company is reliant on acquisitions. It bought DIRECTV for pay-tv services. It would increase AT&T’s cable and TV customers to over 30 million users. Nextel Mexico was acquired for $1.9 billion from them in exchange to acquire spectrum licenses, network assets retail stores, and subscribers.
2. Cloud Computing: It is clear that the need in cloud computing growing as the world becomes increasingly digital and wireless. It is predicted to increase at a rate of 22.8 percent between 2014 and 2018 and will reach a figure of approximately $127 billion in 2018.
3. Enhancing Infrastructure Capabilities: They should concentrate on cloud computing, by enhancing mobile broadband capabilities, strong VPN, IP backbone and data centers. This provides them with the opportunity in order to gain new customers and grow their market share.
4. High bandwidth mobile subscribers: Research shows that consumers are shifting to high-bandwidth to enjoy greater speeds. Global Mobile data usage is expected to increase at a rate of 57% in 2014-19, resulting in 24.3 Exabyte per month by 2019.Also connections are projected to be a major component of mobile connections by the year 2019. Data traffic is the only way to get to get rid of declining voice calls.
5. Internet of Things (IoT): According to estimates from industry experts that IoT is expected to reach $7.1 trillion by 2020. IoT market is projected to be $7.1 trillion in 2020, up from $1.9 trillion at the end of 2013. expanding at a CAGR of 21% over 2014-20. Furthermore it is estimated to be 4.9 billion connected objects are in use in 2015 and are predicted to grow to 25 billion by the year 2020. AT&T offers a range of IoT solutions, including fleet management, cargo management, energy management, connected car services, M2X data services, M2M platform, Global SIM, SIM management, and collaboration solutions. IoT is a significant source of revenue for AT&T.
AT&T Threats – AT&T SWOT Analysis
1. saturation: W ireless penetration in the country was greater than 110% during FY2014. This indicates that the market is saturated and has no room for growth. This only leads to price wars, and the loss of revenue.
2. Competitiveness: A T&T faces intense competition from Verizon Wireless Sprint as well as T-Mobile and only a handful of local players. More than 98 percentage of US inhabitants live in areas that have at least three mobile phone operators and 94 percent of people live in areas that have at least four rival carriers. This makes T&T’s environment extremely competitive.
3. Regulators: A T&T has to comply with the laws and regulations of the US in its operations within the US, but when it comes to internationally-based operations, it is required to comply with the laws of the country in which it operates. There are numerous violations of legislation and rules. This has a negative effect on data traffic as well as the company’s profits.
AT&T SWOT Analysis Overview Template
This is the SWOT report that AT&T has done. Please let us know if you have additional suggestions to add.
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